Influencers take to the political stage, TikTok’s going more musical and there's Q5 to contend with

Platform News

Instagram opens up more posts to boosting

Boosting on Instagram allows marketers to put spend behind live content, serving it to wider audiences to gain more traction. Until now, gifs and stickers within posts have prevented users and marketers boosting content—but not anymore. Marketers will be able to boost most posts containing the features, opening a new avenue that leads with a social-first engagement mechanic.?

TikTok adds direct music sharing from Apple Music and Spotify

TikTok’s adding another music integration with a new “Share to TikTok” option that’ll enable users to share music directly from their favourite music app. This is another step in the ever growing connection between TikTok and the music industry, as we continue to see the correlation between a chart topper and a viral song on TikTok. However, this move to connect the apps allows those with niche music tastes to share their favourites to TikTok as well, broadening the range of music in the app and welcoming new communities.

Instagram’s new DM filter is influencer-friendly?

Over the course of the past year, we have seen Instagram increasingly take the business of being a creator or an influencer more seriously in its platform updates. This latest update allows creators to better use Instagram as a communication platform, as they can now filter their DM’s to see messages from businesses, other creators, subscribers or even specifically to verified accounts only. This may seem like a big update for a niche desire to us, but this could change the game for response times from creators to outreach through the app in DM’s, as they can now simply find your message easier.

Need to Know

Speak up or be cancelled!

This week we have seen the progression of the US election and with it, a call for influencers to speak out about their political views—or automatically be deemed on the wrong side, therefore losing them followers and their community. This is the harsh side of TikTok that only comes out when topics create two very divisive sides, such as this election, however it is clear that creators and influencers that have loyal followers are feeling the pressure.?

Don’t forget about Q5…

In the run up to Christmas, marketers are busier than ever. Every team has a sale to post about, a new product to promote or an event to share, but we shouldn’t forget to prepare for after Christmas too. TikTok has released its guide to ‘Q5’ this week, highlighting the statistics behind the period between Christmas and mid January. This guide highlights that there is an opportunity to unlock as 85% of users will spend the same amount of time or even more time watching TikTok post-holiday and 78% of users will spend the same amount of money if not more! So, have you spoken about a Twixmas and Early Jan plan yet??

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