Influencers take over the DNC, Logan Paul’s Prime lawsuits, inside Alo’s gym

Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.

Here’s what to expect in this week’s edition:?

• Influencers at the DNC are taking the spotlight as traditional media grumbles

• Logan Paul's Prime Hydration has been hit with a string of lawsuits

• The Alo Wellness Club has become a TikTok-famous gym in LA

• And more, including the FTC is coming after influencers who buy fake followers and ex-Google staffers are building a social-mapping platform.

Influencers at the DNC are taking the spotlight as traditional media grumbles

Influencers are at the center of this year's Democratic National Convention.?

TikTok star Nabela Noor spoke at the DNC on Tuesday night, and two sources familiar with the Harris campaign's strategy confirmed that their team is helping to arrange interviews between influencers and Democratic politicians.

But while some social-media creators have thrived at this year’s DNC, reporters have shared concerns over high attendance costs and limited desk space.?

Shriya Bhattacharya and Dan Whateley wrote about why the DNC's influencer strategy reflects a broader shift in media as creators become news sources.

Read more here.

Logan Paul's Prime Hydration has been hit with a string of lawsuits

Logan Paul's buzzy energy drink company, Prime Hydration, is fighting a slew of lawsuits.?

These lawsuits variously allege breach of contract, trademark infringement, mislabeling of caffeine content, and more.?

Madeline Berg , Laura Italiano , and I counted nine lawsuits in which Prime is the defendant.?

We broke down the details behind these lawsuits and what they mean for Prime.

Read more here.

The Alo Wellness Club has become a TikTok-famous gym in LA

If you’ve been on TikTok, it’s likely you’ve seen a creator working out at the Alo Wellness Club.?

The athleisure brand has recently begun inviting influencers and celebrities to its private, invite-only fitness center inside its Beverly Hills headquarters.?

From celebrities like Glen Powell to influencers like Jake Shane, the exclusive studio has become a hot spot for stars to work out and network.?

Read more here.

More coverage from this week:

The business of being a creator

• The FTC is coming after influencers and brands that buy fake followers (Business Insider)

• Alex Cooper, host of ‘Call Her Daddy,’ signs a massive new deal with SiriusXM (NBC News)

Social platforms and creator-economy startups

• Ex-Google staffers are building a social-mapping platform for online and IRL communities (Business Insider)

• YouTube takes on TikTok Shop with expanded Shopify partnership (TechCrunch)

What’s happening in digital culture

• Brat summer is ending. Now brands are jumping on 'demure' fall. (Business Insider)

• How does a YouTube star grow up? (Rolling Stone)

Thanks for reading! Send me your tips, comments, or questions: [email protected].