Influencers Say Meta's Platforms Will Benefit Most if a US TikTok Ban Ensues
Key stat: A third (33%) of US influencers believe that if TikTok is sold or banned in the US next year, Facebook Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%.
Beyond the chart:
Use this chart: Marketers can use this chart to justify the exploration of other short-form video platforms and investment in video assets that align across multiple channels. Marketers working with influencers can also use this chart to anticipate channel growth.
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Note: Respondents were asked, "If TikTok is sold or banned in the US in January 2025, which platform do you think will become the next major player in short-form video content?"
Methodology: Data is from the August 2024 First Insight report titled "TikTok's Uncertain Future." 185 US retail decision-makers were surveyed during May 2024 via InsightSUITE. In addition, 435 US influencers with over 10,000 followers were surveyed during August 2024.
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