Influencer & UGC Insights
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200,000+ US-only TikTok & IG vetted Creators who are eager to help your brand become a viral sensation! #joinBrands
Roses are red, violets are blue - UGC's on fire, and you should be too! ?? From Super Bowl creator collabs that are hotter than a jalape?o in July, to Instagram’s future shake-up that’s got us spinning like a cat chasing its tail, here's your weekly dose of "what on earth is happening now!" (Plus, we’ve got a surprise for you at the end, so let’s get into it!)
UGC Influencers: The Real Cupids of Marketing ??
What makes you fall in love with a UGC creator’s content?
Hot Off the Feed - The latest news and trends in the UGC world
The NFL is shaking things up with a fresh marketing approach by teaming up with more than 150 creators to hype up the Super Bowl. This isn't just a one-time thing; it's a clear sign that influencers and user-generated content are the future of audience engagement. Whether you're a brand aiming to stay on the cutting edge or a creator eager to jump in, this shift is a game-changer. With almost 50 brands embracing celebrity endorsements, humor, and digital-first storytelling, this year’s lineup reflects the evolving ad game.
Instagram boss Adam Mosseri just dropped some truth bombs about the algorithm, and guess what? Hashtags don’t work - at least, not like they used to. He admitted there’s no magic hack to boost engagement. Instead, it’s all about experimenting, staying authentic, and adapting as the platform evolves. So, what actually moves the needle in 2025?
According to a recent article, using targeted hashtags can still make your content more discoverable and searchable to users actively looking for particular topics, products, services, or reviews.
This insightful infographic breaks down the mysterious workings of Instagram's algorithm, highlighting the importance of engagement, relevance, and timing. Whether you're a brand strategizing your next campaign or an influencer aiming for greater reach, understanding these mechanics is key to boosting your content's visibility.
Meta is boosting the AI capabilities in Ads Manager! With the new and improved Advantage+ campaign setup, you can enjoy the best of both worlds without having to pick between manual and AI-driven campaigns - Meta’s intelligent technology will handle the optimization for you. The latest AI-powered leads campaigns are designed to help you connect with higher-quality customers, and the enhanced Opportunity Score offers simple, actionable tips to enhance your ad performance.
Brand Brief: UGC Your Way to the Top
Looking to boost your brand's visibility without breaking the bank? User-generated content (UGC) is your go-to strategy! Whether it's through viral challenges or catchy branded hashtags, you can transform your customers into content creators and let them spread the word for you. TikTok loves genuine content, so why not harness real voices to enhance trust, engagement, and sales?
Forget logos and fancy taglines - modern branding is about experiences, not just aesthetics. Turo’s Matt Kerbel breaks down why brands need to be the mechanism, not the message, to win over Gen Z. Want to stay relevant in the creator marketing game? It’s time to rethink everything you thought you knew about branding.
In 2025, UGC reigns supreme, while quirky videos and AI-generated content make waves. Shoppable videos are all the rage, and behind-the-scenes clips give audiences a sneak peek into your process. To avoid becoming as outdated as a flip phone in a smartphone world, you need to chase trends like a squirrel on espresso. Think fun, fresh, and totally shareable!
Creator Corner: Rule Your Feed
Instagram has introduced a taller profile grid to highlight vertical content, but it's stirred up some mixed feelings. Adam Mosseri, Instagram's head honcho, has heard the feedback, especially from creators who put a lot of effort into curating their grids. In response, Instagram is working on adding customizable thumbnails to give creators back some control over their grid's look. But it seems like no one is thrilled about the highlights update.
Ready to make your videos the next big thing? Viral strategist Adley Kinsman spills her secrets on crafting hooks that captivate, storytelling that keeps viewers hooked, and payoffs that leave them wanting more. Discover how to transform your content strategy and join the billion-views club.
Running out of Instagram ideas? Never again! This guide is packed with creative post types for Reels, Stories, and carousels - so you’ll always have something fresh to share. From viral memes to engaging tutorials, keep your followers hooked and your content game strong.
Ever been curious about the fascinating world of crafting incredible UGC? Meet Rick, the ultimate content wizard! He's here to share his magical secrets - like finding inspiration in the most surprising places, handling client feedback with style, and mastering the age-old skill of avoiding seagulls during shoots! Explore his enchanted toolkit, storytelling magic, and the captivating process of creating brand-ready content that truly shines.
Key Takeaways:
Humor and authenticity are your secret potions for engagement.
Shooting outdoors? Harness the power of natural light like a sun-worshipping druid. -
Client feedback? Don’t take it to heart - just transform and conquer.
And remember, sometimes even seagulls want their 15 seconds of fame!
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Before You Go… We’ve Got Something You’ll Love!
Ready to skyrocket your TikTok Shop and affiliate marketing skills? Hold onto your hats, folks because there's an epic masterclass you absolutely can't miss!
Save the date for February 28th, as three industry titans reveal their ultimate playbooks. They're sharing all their secrets, leaving nothing off the table!
Whether you're an ecommerce brand eager to scale, a marketer aiming to conquer TikTok Shop, or a creator ready to monetize like a superstar, this masterclass is your golden ticket.
And guess what? No boring PowerPoint marathons or awkward chit-chat here! Instead, you'll:
Leave with powerful, actionable templates and expert-crafted guides.
Score exclusive discounts on top-notch tools and software featured in the webinar.
Share your TikTok Shop link during the session and receive personalized expert insights for your brand.
Plus, there's a live Q&A where you can get all your burning questions answered.
Prepare to take your skills to a whole new level!
??Date: 28 February, 2025
??Time: 11:00 PST
Save your seat now!?
That’s All Folks! ?
If you’ve made it to the end of today’s newsletter without dozing off or getting lured away by a dog video (seriously, who can resist those furry little distractions?), go ahead and give yourself a high-five! Don’t keep us a secret - share the love with your fellow marketers or influencer buddies.
Thank you for your wonderful support and until next edition, we'll see you on socials, where we’ll be trying to look cooler than we actually are.
Stay Influential,
JoinBrands Team