Influencer Trends To Look For In 2023

The expectations of the new generation are increasing, whether it's from Brands or the Influencers they follow, and this is due to the changing world we live in.

There is a growing divide between Brands and Influencers and the new generation audience, which is becoming more apparent with each passing day.

Both brands and influencers are now seeking ways to connect with their audiences, as the famous saying goes, "what is seen is sold."

Every brand, regardless of its size, whether it's a small startup in a tier-3 city or a big brand with a significant market capitalization, is now competing to capture the attention of the new generation audience.

As content creation becomes more challenging, brands are now seeking quality content that is both engaging and has the potential to go viral.

The demand for content creators and distribution channels that can effectively distribute content is increasing.

It's important to note that not all content creators are influencers, and not all distribution channels are managed by creators.

Brands are now not only focusing on brand awareness and engagement but also on conversion, retention, owned marketing, and other important factors.

Brands are actively hiring content creators for full-time roles because they have a better understanding of how social media users think and behave. These creators have a clear understanding of user personas, which is not something that can be easily taught in traditional marketing degrees that tend to be more theoretical than practical.

As content creators and influencers take on more significant roles, it raises the question of what will happen to existing social media marketing managers.

They can either choose to support these creators and influencers by working closely with them or become content creators themselves to gain a deeper understanding of the dynamic social media ecosystem.

The cost of hiring creative professionals and software engineers has become a significant challenge for startups, especially for those who are trying to build their businesses with limited resources.

To address this challenge, companies are now offering more equity components to attract and retain top creative leaders and exceptional software engineers. Creative capital has become essential for businesses to thrive in this highly competitive market.

As the need for conversion-based data increases, relying solely on first-party data is no longer sufficient. There is a growing shift towards using natural language processing (NLP) and other historical data points to make data-driven decisions. This shift is driven by the need for more accurate and insightful data that can help businesses make informed decisions and improve their conversion rates.

Raising funds for influencers is becoming increasingly popular as certain influencers with significant potential have the ability to generate substantial revenue in just a few years after receiving funding.

Smaller players in the social commerce space are struggling as more and more brands are making their own websites shoppable with the help of various tools.

Upcred.ai? has ambitious goals to address the challenges faced by various stakeholders in the creator economy. Currently, we are focused on providing brands with the best influencer campaigns.

If you have any questions or would like to speak with a member of our team,

Tech Head - Ashish Gautam

CEO - Dharmpal Chaudhary

Brand Manager - Smrithi Thakur

Please feel free to reach out to us via email - [email protected]

or whatsapp.