Influencer "Seeding" Leads to Ongoing Organic Buzz
Taylor Lagace
Co-CEO & Co-Founder at Kynship // Helping founders grow sales (not likes) with influencer marketing.
Influencer Question of the Day?
When “seeding” INFLUENCERS “no strings attached” do influencers typically only post ONCE or MULTIPLE times across their socials?
Let's briefly define seeding influencers no strings attached for those that have not read any of my previous articles...
Influencer seeding is sending your product to influencers without asking anything of them whatsoever- no posts, no sponsorship, no contract, etc.
Simply gifting them your product...That's it.
That said, time and time again this strategy of building relationships with influencers on the basis of "giving, not asking" has proven to lend itself to greater opt-in from influencers where they not only post once, but in an ongoing way.
That' right- genuine brand ambassadors posting about your brand not just once, but consistently, FREE of cost. Check out the video below before we dive a little bit deeper into all of this...
Let's check out a couple of these influencers for a brand we work with...
As you see in the video below this influencer has posted a total of 38 pieces of content on his social about the brand.
See below for an example of one his posts...
One more example piece of content from the same influencer...
The second influencer we're highlighting has posted a total of 28 pieces of content on their social about the brand.
Here's an example of one of their posts...
The last influencer we'll highlight here has posted a total of 10 pieces of content on his social about the brand.
Example of one of his posts...
Conclusion:
Influencer Seeding is an awesome way to build genuine relationships with influencers that will lead to a groundswell of organic traffic and an ENDLESS supply of UGC to improve your FB/IG ad performance.