Influencer Marketing… Are you Making this Mistake?
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye Digitally… so for me the most important influencer marketing tool is building relationships.
Influencer marketing, when used to its best effect, is about building a network of business relationships that will yield results over time. You’ll get as much out of the program as you put into it. So if your goal is to find a platform, and make this like programmatic advertising, and do whatever you can to automate the process… you will be throwing the majority of your budget down the drain.
A Network Gives You Reach… But A Community Gives You Power! Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money… You risk completely overlooking the People. #RonR… #NoLetUp!
Scouting and enabling partnerships between NC-related companies, Taiwan, and Israel.
6 年Indeed indeed, but the brands start to understand, they are smart!
Co-Founder | CEO @ ORL | MBA
6 年So true Ted...it’s amazing how many times the focus is on the end - vs. the authenticity of the means!
Storyteller of Experiences
6 年Very good Ted. Powerfully written and so true!
Consultative Marketing & Business Development Consultant | Strategic Partnership Creation | Social Media & Content Creator | Customer Success Journey | Customer Relationship Driven | Storyteller
6 年An influencer is far more than numbers. So true. If their message is consistent across their reach, that is so important. I reach an affluent audience as an influencer. I’m not trying to be all to everyone. @InspiringKitchen
Chief Flavorist & Co/Founder: Klaus The Gnome, Inc. Gold @ LA High Spirits Awards, SXSW, 3x Clio Cannabis Awards, Bartender/Cannabis Alchemist/Cook/Journalist/6x Author/Master Mixologist. I work fkn hard to be me.
6 年Smile when you tweet!