Influencer marketing trends for 2023

The social media landscape is constantly evolving, and 2023 promises to be no exception. It is vital to keep up with new influencer marketing trends, especially in our unpredictable post-pandemic world, with new, innovative, and mercurial trends that tend to sporadically emerge. As technology continues to advance and user behavior shifts, it's essential to stay on top of the game to keep one’s brand relevant and effective in the online world. Here are some of the most significant social media trends to look out for:

5 Rising influencer marketing trends for 2023

1.????AI-Generated graphics/art

The constant need for content in today’s digital world may lead to agencies and marketers leveraging AI tools for graphic art that can be created easily and quickly. This year we are seeing an increase in AI-generated art forms from text with apps such as Dall-E,?Midjourney, and Stable Diffusion,?which can quickly generate visual images based on user-provided text descriptions. These are still work in progress and are constantly in flux, while also being viewed as unethical by some artists, however, AI image generators have the potential to become a brand’s best friend.?

2.????Live shopping to play a greater role in influencer campaigns in India

Live shopping is an emerging trend in influencer marketing that has gained significant traction in India. With the rise of e-commerce and the increasing use of social media platforms, live shopping is becoming a popular way for influencers to promote and sell products directly to their audience. With its high engagement, convenience, personalization, increased conversions, and cost-effectiveness, live shopping offers a powerful tool for brands to reach and engage with their target audience.

3. Influencer subscriptions

Social platforms are experimenting with paid subscriptions. This has allowed certain newsletter services to also ride the wave and witness significant growth. Content creators can also use the subscription model to directly offer exclusive access to their audience to certain curated content. This can be valuable to brands as well, as it would allow them to focus on a more targeted subscriber community.

4. Searching

Many audiences are turning to Instagram or YouTube for searches instead of being limited to only Google searches or Maps. Brands should keep this new avenue in mind when developing their social strategy, especially around themes related to travel, beauty, restaurants, and recipes. The right Instagram or YouTube campaign can help significantly boost brand-associated search results.

5.????Short-form video

YouTube is garnering billions of daily views through its new feature, YouTube Shorts. Users prefer short-form to long-form videos; with a preference metric of 2.5x for the short-form format. Influencers who are already sharing bite-sized videos on Instagram Reels can repurpose it for YouTube Shorts.?For brands that are willing to experiment, YouTube’s foray into short-form video content is worth exploring. While TikTok currently dominates the short-form video space in terms of cultural conversations, Google has been focused on expanding Shorts to compete and take over a large share of that space. It is already planning heavy investments to accelerate the projected trajectory. Besides, with the ban on TikTok in India since 2020, YouTube has had a significant advantage with respect to developing and growing YouTube Shorts in the country.