Influencer Marketing On TikTok: What Brands Need To Know To Get Started?

Hey Everyone!

My name is Jayde Vincent, and I'm a TikTok verified star. But that's not all; there's a lot more to me. Since I've had some success on TikTok, I believe I've cracked the code of what works and what doesn't. And now I'm here to assist businesses with TikTok marketing campaigns.

Many marketers failed to realize at first that short, bite-sized 15-second videos are ideal for engaging users. The pandemic year, however, taught them otherwise. If your company is still on the fence about using TikTok, this is your go-to guide for getting started.

The TikTok User Base

Gen Z accounts for 60% of TikTok's user base, making it easy for a brand to dismiss the platform from their marketing efforts, owing to the perceived narrow customer base. In reality, it would be myopic to do so. The ease of use and short format content of TikTok has democratized it across demographics, with more and more people above 30 adopting the platform every day.

Finding The Right Influencers

?Once you have decided to adopt TikTok as a legitimate marketing channel for your brand, you'll need to find influencers who provide the best synergy and ROI. Influencers help you reach an engaged audience directly. However, there must be a connection between the brand's values and tone and the influencer. If that is achieved and their fan base is your target audience, brands should proceed with the influencer campaign.

How To Reach Out To Influencers

As the area of expertise is the Internet, it is best to engage with the influencers via social media channels. With a pitch that establishes the audience, the USPs, the deliverables, the finances, and the goals, brands have a significant chance of attracting the right influencer. To avoid going through all this, brands can directly get in touch with influencer marketing agencies to leverage their contacts and establish a direct connection with the influencer.

Questions To Ask While Interviewing An Influencer

Influencers are new-age entrepreneurs who are dedicated to ethically and exponentially growing their personal brand. The key to interviewing influencers is to ensure long-term alignment and synergy between the campaign's goals and aspirations. To assess the influencer's ability to plan and operate effectively, questions about their operations and posting schedules are required. These aid in determining their brand awareness and business acumen.

Collaborations & Contracts

While designing influencer marketing campaigns, it is beneficial to consider collaborations between two or more influencers. The most significant benefit of this is the ability to target multiple niches by leveraging the influence of the involved content creators. This is extremely popular on TikTok as influencer houses have revolutionized the brand marketing space.

?Contracts between brands and influencers need to be completely honest concerning the influencer’s deliverables and the metrics to be achieved.

?Measuring Success Of An Influencer Campaign

The metrics should include easily trackable influencer goals. These include direct sales, web traffic, engagement rate, and follower count. The engagement needs to represent itself in conversion rates that can be tracked through email subscriptions, free trials, and direct sales.

?The perfect campaign is a rare holy grail in marketing. If this is your first influencer marketing campaign, it will almost certainly require a constant course correction. This is not to say that the campaign is a failure. Still, it is crucial to respond to the constantly evolving trends of TikTok. With all the checks and balances in place, every influencer marketing campaign will ultimately help improve your brand’s ROI.

https://bit.ly/333uj2V