Influencer Marketing Strategy: Soft Ball? Hard Ball? Wrecking Ball?

“The only way to become the best at one thing is to quit something else." Seth Godin

Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and entrepreneurs.

When I see real influencers making their mark, that mark is made in definitive ways:

• They’re not wishy-washy.
• They’re not tentative.
• They’re not domineering.
• They’re open-minded to better options. In fact, they’re committed to the best option, not as a convenience but as a necessity.
• They’re clear about what they aim to achieve and don’t vacillate.

The best leaders and influencers share one common trait: they become  a human wrecking ball to vanilla, ambiguous, average, status-quo offerings and standards.

In other words, they quit the "same crap, different day" mentality and replace it with authenticity.

This is why I dedicated this previous episode of One Minute Wednesdays to the topic of Influencer Marketing Strategy.

THE ULTIMATE INFLUENCER MARKETING STRATEGY

What if you had the roadmap used by influencers around the world?

Here you go:

Never lose your curiosity to learn. Remain a lifelong student.

Why? Because

• The best storytellers continue to learn.
• The best innovators continue to learn.
• The best entrepreneurs continue to learn.

The best story-vator-preneurs (yes, I just coined that word) are also very clear about:

• Not being average.
• Not being mediocre.
• Not compromising.

The world is made better by those who subscribe to these standards.

It takes real curiosity and intelligence (as distinct from knowledge) to embrace those qualities, not some version of “artificial intelligence.”

Why? Because artificial intelligence does repetitive tasks with known variables.

The foundation of artificial intelligence isn’t ingenuity—it is speed and efficiency with known equations and tasks.

This is why influencers are so valuable. And why true world progress expands possibilities. Something parading around as "progress" that doesn't expand the world with strong, pro-survival independence isn't actually progress but is instead something that reduces our collective ability to truly win.

Don’t have a wrecking ball to mediocrity. Be one.