Influencer Marketing - still a very magic word for many!

And guess what? It can even create magic when processed the right way!

I took on the challenge to set up a successful influencer program in February 2020. Of course, social media accounts were already in place though not run successfully. The brand is somewhat known within its niche and customers. Nevertheless, there was no mentionable base to sell nor track sales through influencers.

 An untouched treasure!

As I just have analyzed the traceable data, my influencer program generated a 6 digit figure, a bit more than half a million EUR with costs of 14% only within 8 months in 2020.

You notice the magic of influencer marketing? When done right it works amazingly, but only then….

Influencer marketing involves a company working to promote its goods or services with an online influencer. Some partnerships with influencer marketing are less tangible than others. Brands actually work to boost brand awareness with influencers.

Influencers can be everywhere, unlike celebrities. Anybody can be them. Their wide following on the web and social media is what makes them so popular. An influencer could be a famous Instagram fashion photographer, or a well-read cybersecurity blogger who tweets, or a respected LinkedIn marketing executive. There are powerful individuals within every sector. You just have to find them.

Some are going to have hundreds of thousands of followers (if not millions). But many are going to look more like average citizens. They may have just 10,000 fans, fewer in some examples. Yet they will have gained a reputation as experts in their profession. They are the go-to individuals who have the answers to questions from people.

 They are the individuals who make the most engaging social posts on their specialist subject, based on their sphere of expertise. They post the best photographs, produce the most entertaining videos, and hold the most insightful discussions online.

 Influencers are individuals who have spent time creating their own brand and cultivating their audience; their reputation and the people who trust them would be naturally secured. They are individuals who have the patience and focus to thrive in social media, one organic follower at a time. People like this are not interested in marketing influencers simply for the money.

 So it takes a while to scan the influencer scene of a specific market and to get the hang of notions and actions. Screening influencers can be a tricky challenge as you cannot compare one to the other though surely certain parameters will always play the magic role.

Whilst there are uncountable intriguing accounts out there it is important to select your collabs wisely as once the word is out that you work with influencers they’ll twist your handles constantly - and you’d be surprised - not only the small ones. 

By now I have reached a stage where I can be very selective, like how and especially with who, I would like to collaborate using a given budget and reach my personal goals. So I am ready and excited for 2021!

 Feel free to contact us for support TABESINC under [email protected]

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