Influencer marketing for the publishing industry in Poland – everything you need to know to get started

Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to 42. Publishers and authors of books wonder every day how to sell more copies among a society that simply reads little. One modern (and quite effective) way to promote not only reading, but also specific titles is… influencers.?

From this article you will learn everything you need to know about influencer marketing in Poland for the publishing industry. What are the types of book influencers and who belongs to them? Who are the Bookstagrammers? Where to look for influencers besides social media? What to expect from them and how to pay them? We answer these questions in our new blog post here!