Influencer marketing- A new buzzword

As a photographer, I work with new faces every time. This means new conversations and its a window for me to connect with the new generation. During such conversations, I have been hearing this Buzz word " Influencer Marketing " a lot. 5 out of 10 would like to choose a career of being an influencer. This made me curious to take a deep dive into Influencer marketing.

Influencer marketing is as good as word of mouth marketing.

Why it is a common buzzword nowadays?

Influencer marketing is a hybrid of using the influence of celebrity and common people combined together to achieve the same goal.

This also helps a marketeer to make a content-driven marketing campaign and achieve the goals.

Does it really work?

Many marketers are using this in their digital strategies. Industries benefited from this are mostly fashion, beauty, food, tech, etc.

80% of marketers find influencer marketing to be an effective strategy.

Challenges?

For Influencers'?

* Knowing your target audience

* Leveraging the right social media platforms

* Most important, how to establish as a brand?

For Brands/ Marketers?

* How to find the right influencers?

*Building a strong social media influencer strategy?

* Running an influencer campaign without any automation and compiling the results?

* Reducing time spent on managing the campaigns ?

What do you think?