Influencer Marketing Needs an Intervention

We have always prided ourselves on saying the quiet part out loud, and recently the uncomfortable truth that many in the industry are grappling with is why the processes and structures they spent years building are increasingly producing content that is uninspiring and ineffective.

In short, much of it is boring. Fixing those structures, fixing the way we think about and create this work, is the best way to change the outcomes, and while the ideal time to have made these changes was 6 months ago, the second best time is now.?

Today we are releasing a new edition of our Influencer Marketing Rules. These rules will help you navigate the upheavals caused by short-form video, temperamental algorithms, creator supply bloat and more informed (and skeptical) audiences.

The power of social media and its grasp on culture is only continuing to grow and outperform traditional media. These rules are the first step to ensuring you can continue to ride that wave.? In the coming weeks, we will dive into each rule individually to discuss what has changed in the influencer industry to make them worthy of being added to this list.? Why the ‘old way’ no longer applies.? What to look out for when building your campaigns.? And give you some examples of how we have already implemented these into some of our recent campaigns.?

Our guiding principle continues to be marketing that prioritizes the creativity and authenticity of individuals, but we have to make it entertaining, so out with old, boring, regurgitated, repetitive content.?

?In with compelling hooks, memorable entertainment, and content that allow creators to do just that - create.

With that, we give you the New Rules of Influencer Marketing (2024 Edition).

James Nord,

Founder and CEO