Influencer Marketing Managers: Their Role and Goals

Influencer marketing is becoming more and more popular.

Brands have started working with smaller creators, not just major ones, making influencer collaborations more accessible and financially feasible. Platforms like TikTok have made it simpler for companies to reach out to possible ambassadors, and Instagram launched an award highlighting 25 up-and-coming influencers and creators.

Reports showed that 40% of marketers reported they planned to use influencer marketing in 2024. That means if you haven't considered this strategy, now's the time to do so.

This process can be made easier by employing someone dedicated to curating these relationships and growing them for your brand: an influencer marketing manager >>> bit.ly/48vVoK3