Is Influencer Marketing Making a Comeback?

While Sarthak Ahuja may believe that influencer marketing is dropping off, we believe in the right hands, it can still be a very powerful tool.

Presenting Samsonite's Approach to Influencer Marketing

Social Beat at, along with Influencer.in announced the launch of The Samsonite India Pvt Ltd X HUGO BOSS Collection, an exclusive line of premium bags from Samsonite.

To bring this vision to life, they collaborated with a group of six select influencers, each representing a facet of what it means to be a boss -

??Anaita Shroff

??House of Misu

??Rizwan Bachav

??Anvit Oberoi

??Dilip Khosla

And They. Delivered.

As said by Arushi Gupta from influencer.in , “The response has been overwhelmingly positive, and we are proud to have been a part of this iconic launch.”

This proves that in a world where consumers crave genuine engagement, it’s so important to recognize that influencer marketing is no longer just about the number of followers.

It’s about aligning with influencers who truly embody a brand’s values and resonate with their community.

This isn’t the first time that correct influencer marketing has worked wonders for brands.

Samsonite decided to use influencers right one more time with the launch of Samsonite Red, a series of bags that are targeted for the Gen-Z. Now how do they get to the Gen-Z?

They tied up with influencers like,

?? Mallika Dua

?? Aditya Vashisht

??Srishti Tehri

??Juhi Godambe

??Abhishek Rathod

They even made an Instagram page called Samred and had influencers talking about the different aspects of their new good friend/partner/lover.

Turned out that this was all a stunt and that Samred was an abbreviation of Samsonite Red.

Looks like Sarthak Ahuja and Team Samsonite need to have a sit down and talk ??

Anyway, here are some highlights from this week:

Avinash Banjare graduated from the Hub after being a partner for over a year.

Welcoming New Interns - Zuhayr Bhat , Project Management

Sanjna Ullas Acharya , Social Media

Let us know in the comments what you think about this interesting advertising strategy and subscribe to this newsletter for much more on the latest trends in the creative space.

Written by - Tanya V

Edited by - Anand Menon