INFLUENCER MARKETING: HOW CAN YOU USE IT TO DRIVE BUSINESS?

Well known, and well-loved faces have always been used to promote products and brands. Influencer marketing is one of the oldest tricks in the advertising book.

With the birth of social media, this phenomenon has exploded and there are now numerous influencers and micro-influencers with access to a broad range of captive audiences. Therefore, influencer marketing has become an effective and popular tactic across all industries – including for B2B organizations – not just the most commonly assumed ‘lifestyle’ focused B2C brands.

94% of marketers who use influencer marketing believe it to be a successful strategy (Linqia). While, according to a recent poll, this type of marketing outranks organic search and email as the most cost-effective and fastest-growing online acquisition channel.

To discover why there is so much buzz around influencer marketing and how influencers could really help you drive business success read more here.