Influencer marketing is changing at probably the fastest pace ever.

Influencer marketing is changing at probably the fastest pace ever.

Just a couple of years ago we looked at attracting as many #followers as possible, and actually that changed, people have changed the way they shop, and their attention is really focused on details that create relevance when paying for something, the #influencermarketing industry is getting attention for its new integrations in #contentcreation and access to #newplatforms to connect with the community, we started talking about #microinfluencers, and now we're #starting to notice the importance of listening to our audience and making them part of it.?

We have gone through a transformation of #digitalmarketing, people are no longer buying just because of a Kim Kardashian post being like, I want to go and buy what Kim has. We are looking for that #product that fulfills us, that integrates into our life, that we can and want to show, that is loaded with personality and somewhere manages to represent what we feel and how we live the experience that comes with the experience of buying that.?

We all #create the #brand, and what it does with us is what makes it different and striking. The influencer today manages to give a personality and real voice that connects a #community with the ideas of the brand and becomes a spokesperson for both parties, represents us but helps the brand to be created and not the brand to #create us. It's not just about the product, it's about the box it comes in, whether it's sustainable... because people really care that it's sexy, that it's easy to share, the more we can do that as owners and stewards of the brand, it can only be a good thing.

We should always consider our #customer, think about how they are living their life, find people (#influencers) who are that representation of life, so they know the brand and they choose us. The influencer marketing is not only to find the creator of fashion, or the greatest is to get our customer to say, is compatible and represents me, this discusses the transformation of #strategy and data analysis to achieve a #representative result, real results.