Influencer Marketing: Actionable Tips for Home Improvement Brands

The home improvement industry is built for brand champions, and savvy influencers bring unique qualities to the brands they partner with. But often, finding the right partners and maximizing their value is easier said than done: The brands leading the way in influencer marketing understand success takes hard work, smart strategy and marketing spend.

That’s why, at the Home Improvement Research Institute (HIRI) ’s annual Insights Summit, Wray Ward Public Relations Director Amanda Williams and I took the stage. We provided actionable tips home improvement brands can implement to identify strategic partnerships, create authentic content, and activate and amplify the experience on digital platforms.

Here’s a top-line overview of what we shared. Keep Reading