Influencer Marketing in 2024: What’s New and What Works
Jack Pietras
Senior Marketing Manager | Social Media Specialist | Business Owner | 1% Better Every Day
Influencer marketing has come a long way from just a few years ago, and it’s continuing to evolve in 2024. If you’re looking to make the most of it, here’s a quick rundown on what’s trending and how you can get it right without breaking a sweat.
What’s Hot in Influencer Marketing Right Now
1. Micro and Nano Influencers Are the New Stars
Forget the mega-celebs with millions of followers. These days, micro (10k-100k followers) and nano influencers (1k-10k followers) are where it’s at. They often have more engaged audiences and build stronger connections. Smaller but mightier—these influencers can be a real game-changer for reaching niche markets.
2. Video Content Is Still King
Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts are ruling the roost. If you’re not using video content, you’re missing out. Influencers are creating quick, engaging videos that grab attention and get your message across fast. Think of it as a snappy way to showcase your brand.
3. Authenticity and Transparency Matter More Than Ever
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Scaling DTC Brands to $100K+ Monthly with Out-of-the-Box TikTok Shop & Influencer Marketing Strategies that Drive Crazy Conversions
3 个月Jack, you're absolutely right—if you're not tapping into influencer marketing in 2024, you're missing out on a powerful growth tool. Your article sounds like a great resource for those looking to stay ahead of the curve without getting bogged down by endless research. It’s exciting to see how influencer marketing is evolving and continuing to drive success. Can't wait to dive in and see what new strategies you're recommending!
Helping marketers exceed their goals w/ cutting-edge tools & top-notch resources | Co-Founder & Head of Customer Experience @ Vista Social
3 个月This is such a valuable article Jack Pietras Don't get left behind! Accepting Influencer Marketing is important for success