Influencer Marketing 101 ??

WHAT? ??

Influencers are the key opinion leaders who have the power to influence the purchasing decisions of others because of the social authority they have built over time with their audience

Influencer Marketing is not about quick results. It’s a slow process that focuses on building credibility, authority and thought leadership in an industry

WHY? ??

The key reason most often influencers have a better following and engagement rate than a brand is not that people care less about the brand but because they care more about the opinions of their trusted influencers.

The idea is simple - Brands partner with these key influential people who can fuel trust in their audience and show the actual value of the brand

WHO? ??

Even though it might sound like something that every brand should try, it's not the case.

Ask these questions:

Is the service/product ready to be promoted? - You do not want to promote an imperfect product/service?

Do you have a specific monthly budget for your campaign? - Many businesses make the mistake of approaching influencer marketing as a one-off thing, expecting immediate results and instant growth in sales. However, influencer marketing is no different from any other marketing campaign. In reality, it usually takes influencers a while to gain the trust of their audience when introducing them to a new brand or product. Proper budgeting of your influencer campaign is crucial for defining its scale and strategy.

Do you obsess over selling your product/services? As mentioned before, Influencer Marketing requires a long-term approach. When a brand starts obsessing over sales, it starts getting reflected in the content of the influencers. Influencers that post overly corporate ads usually turn audiences away since their followers feel like both the content creator and the brand in question are trying to desperately sell a product.

WHERE? ??

Choosing the right platform for influencer activity is as important as choosing the right influencers. And this is determined by your target audience.

Do your consumers spend the most time on Instagram or LinkedIn? Would your audience be most receptive to a YouTube video or a sponsored Instagram post? Answering these questions will help you choose which social platform will result in the most successful campaign.

WHEN? ???

As popular as influencer marketing is these days, so is the confusion of ‘when is the right time to begin influencer activity?’

Here are the signs that your brand is ready for an influencer marketing campaign:

You have a special and timely message or cause to share.

You are releasing a new product or service

You need to reach new audiences

You plan to push a contest or giveaway

You aim to maximize reach and visibility on already scheduled marketing campaigns

It is the highest sales season for your brand

It is the low-sales season for your brand?

To Sum up ??

If you’re new to influencer marketing, these tips should give you a good idea of how you can get started. First, decide whether influencer marketing is right for your brand needs. If it is, develop a strategy and set the right goals for your campaign. Think through what kind of influencers align with your brand values and on which platforms are they present. Connect with them in a meaningful way. Throughout the campaign, think about the long-term goals. Your goal here is to establish meaningful relationships - between influencer and their audience and also between your brand and the influencer to succeed in the long term

If done right, influencer marketing can help build brand awareness, deliver your message to your target audience, and win their hearts.

If you need further guidance, feel free to drop a comment below or leave an email at [email protected] and we’ll get back to you! " ??

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