The Influencer Insider: Edition 14

The Funnel Driving Crazy Results in 2025

Ciao - Sam here.

Let’s talk about building an “unstoppable funnel” for your influencer campaigns. Not a high-level strategy deck, but a clear, step-by-step process you can put into action right away.

For one client, this funnel is responsible for driving:

• 6M+ impressions
• 5000+ creatives
• 3500+ new customers
• 4.56x ROAS (with 50% MoM growth)

… all through influencer-affiliate alone, while helping them profitably scale their in-house influencer partnerships program through scaling with the best performing affiliates.

(Watch How We Did It Here)

The funnel is simple. Complete the actions alongside each stage for maximum impact:

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1. Get Crystal-Clear on Goals

• Start with a single objective (e.g., driving sign-ups or boosting sales).
• Align your entire influencer strategy around that one metric.

Action: Write your main goal in one sentence and pin it somewhere visible. Trust me, it helps keep everyone laser-focused.

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2. Seed Influencers the Right Way

• Send out a limited batch of products or offers to a carefully vetted list.
• Don’t spray-and-pray. Personalize your outreach so influencers actually care.

Action: Craft a short, friendly DM or email that references the influencer’s content. Show you know them before you pitch.

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3. Nail the Creative Brief

• Outline your brand’s key talking points, but let influencers keep their voice.
• Include a quick FAQ and any dos/don’ts to avoid back-and-forth messages.

Action: Keep your brief under one page. It should guide, not script.

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4. Amplify Winning Content

• Identify the top-performing posts (based on clicks, sign-ups, or sales).
• Put ad spend behind the best content to maximize exposure.

Action: Allocate a small test budget to boost influencer posts on the channels where they perform best.

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5. Reinforce Your Top Performers

• Turn one-and-done posts into ongoing partnerships.
• Negotiate affiliate links, recurring shoutouts, or collabs with your highest-ROI influencers.

Action: Create a mini “loyalty” program for influencers who consistently drive results. Offer them perks or early access.

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Your Move: Which step do you want to dive deeper into next? Reply to this email and let me know - I’ll shoot you some extra tips tailored to your brand.

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Speak soon,

Sam

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