The Influencer Insider: Edition 1 Why Do Brands Fail with Influencer Marketing?

Hola - Sam here. The influencer space is evolving. Fast.

Get it right and it’s incredibly rewarding.

Get it wrong and it’s going to cost you.

The problem? There are a hell of a lot of ways to get it wrong.

Today we’re going to tackle the most common issues brands face, and share strategies to overcome them to ensure you don’t face the same hurdles.

Challenge 1: Finding The Right Influencers

• Identifying influencers that will truly perform isn’t easy. Finding them at scale? Even harder.

Solution: before you even start, build out an Ideal Influencer Profile (IIP) for your brand. This should include everything you want in an influencer. Then use influencer discovery tools (budget dependent) to automatically filter for influencers that match your IIP. From there manually vet comments and story highlights to ensure they are brand aligned… and hey presto! You’ve found your ideal influencer.

Want to learn more? Deep Dive into Influencer Discovery

Challenge 2: Maintaining Authenticity

• Most influencer content feels fake and scripted. The best brands work with influencers to produce content that feels authentic and native to their audience’s feed.

Solution: seed influencers first to identify the ones that truly like your product and resonate with your brand. From there, allow creative freedom and encourage influencers to express their true thoughts on the product.

Want to vet your influencers properly? Use Our Influencer Reputation Calculator

Challenge 3: Budget Constraints

Working with influencers can get expensive, and quick. Without the right strategy, we’ve seen many brands struggle to keep up with rising influencer costs.

Solution: utilise a variety of influencer strategies that fit within your budget to get maximum bang for your buck. Tactics like influencer seeding and ambassador programs can keep costs low to start with, before spending extra on paid partnerships.

Want to have 20+ influencer strategies in your back pocket? View Our Cheatsheet Here

Client Success Story

When Fussy, an 8-figure personal care brand, struggled to scale their influencer seeding & affiliate program, we helped them build the systems to drive 1600+ new customers, 2500+ creatives and 4M+ impressions within 6 months.

Learn how we did it here.

Ready to tackle these challenges and optimise your influencer marketing efforts?

Book in a free strategy session with Sam here.

Speak soon, Sam

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