The Influence of Purpose – part one
Sandra Aloi
Founder of The Bureau of Business, The Mind of Femme & The Getaway Traveller, Experienced in Public Relations, Corporate Communications, Event Management, Media, Keynote Speaker and Thought Leadership.
When building a business - building a brand - start on a foundation of purpose. This will allow you to communicate with meaning and build value. The clearer the communication, the more accurate the people’s expectations will be before interacting with your company.
The more accurate expectations are, the better the experience they will have. If you communicate with meaning from the centre of purpose, you will attract those that believe what you believe. You’ll start growing your tribe – your loyal followers that see your business for something more than providing a product, service or making money.
Purpose has to be born from a place of passion, if it’s considered as nothing more than an afterthought, your customers will recognise the lack of effort.
When you have identified your purpose, you have tapped into the human side of the business and made the business less about 'the what' and more about 'the why'. When you start talking about 'the why' you enter the world of meaning and purpose, and discover what makes your brand truly unique.
We are taking expressions of interest to help you to do just that in our upcoming Purpose Does Matter Workshops. To find out more, contact us today; email: [email protected] or phone: 03 8678 0381.
Brand and Design Leader | Creative Direction | Brand Strategy
5 年I couldn't agree more. Great brands are built on purpose and passion to do great things. That's what humanises a brand and turns customers into life long advocates.