Influence: Not Power, But Love

Understanding and using #ClimateInfluence is not a power play, though I realize the word "influence" lends that tone. The difference with climate-specific influence is that it involves a total shift in how to see #leadership visibility.

It is not: the bigger the platform and the more budget you put into getting coverage/reach, the more impact you have.

It is: the smarter the platform and the more focused the niche, through quiet engagement, the more impact you have. It's also about love, another word that makes people shrink in a professional setting.

But, here's the thing, and this is the crux of my work: The more you #NameAndFame and #LoveUp others around you or who are dot-connected to you in your work, the more YOU become the go-to curator and over-arching voice of what's GOOD with your sector and solution.

VERY few in your shoes understand this. So, when you use this approach, you stand out in the crowd very quickly and powerfully.

My advisory sessions get right into this, very quickly, when you are ready.

#communications #mediarelations #influencerrelations #storytelling #narrative