Influence Insider October Edition 2
The Good Creator Co.
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Kaisi rahi aapki Diwali? Were you gifted the infamous soan papdi? Did you spend quality time with your family? We sure hope so!
It’s time to wrap up October with everything we can gather about the Influencer marketing industry. Hop on!
Diwali + Mithai or Dadi + the rebel kid, we can't decide which combo is sweeter, making us go ‘aweeeee.' Google India got our attention right with Apoorva and her hyped twist with dadi to keep traditions alive.
Perfect diwali outfits without glowing skin? Our favourite shetroublemaker aka Meghna Kaur, awed her followers with her three stunning festive looks while taking viewers through her shaving routine with Venus Gillette. With quirky music and a clearly presented concept, this brand collaboration was subtlety at its finest.
Diwali pe shagun se and khane se kon bach sakta? Our quirky influencer RJ Abhinav got that right, with a hilarious video of ‘shagun gone wrong’ on Dominos offer for diwali at just Rs1, he proved that influencer marketing can be relatable to the audience and not just an ad.
Solidifying trust? Yes, Instagram has figured out how to connect brands and creators.
Instagram recently announced the ‘Creator Profile’ option that will enable creators to showcase their portfolio of previous brand work and their audience reach.
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Regional influencers connect with their audience on a deeper, authentic level. It's not surprising that viewers are boosting the reach of their favourite regional influencers. Meta understands this and is planning to expand in more languages to accommodate regional content.?
?New to influencer marketing? Not sure where and how to get started? Not sure how to keep up with the ever-evolving trends?
Read this article to find out more about the rising trends that will take over the social media industry in 2023. You won't be disappointed and can get ready for a high ROI yielding campaign.
As we say, we're your growth partner. That's a strong claim but we can give you a glimpse of why we mean it. Take a look at some of our growth-building initiatives that will clear your doubts. We present our influencer marketing crash course, one of the episodes from our podcast ‘The Good Show’, that unravels the creator economy and a case study of one of our leading brands. You will see why we're the right fit for leading brands.?
Hope we kept you hooked with trends prevailing in the influencer industry at the moment.?
?We’ll be back with more exciting updates next month. Until then, you can follow us on LinkedIn for more such content.
If you like this newsletter and it genuinely helped you, please share it with your friends and colleagues. We want more like-minded and driven people like yourself in our community.
?See you next time!??