The Influence of Influencers
Welcome to The Loop! This month's topic is Influencer Marketing. We'll explore the emerging trends and opportunities that influencers provide.
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Debunking Myths of Influencer Marketing?
Are you falling victim to any of these influencer myths??
If so, it's time to change your mindset!
Join Coegi and our guests from TikTok and Tagger on July 19th at 11 am CST as we reframe these biases.
Register now to learn how your brand can leverage creators to benefit your bottom line.?
How to Find the Best Influencers for Your Brand?
There is a reach versus relevancy trade-off that occurs when you shift from macro to micro influencers. It's important to understand and consider this when setting campaign goals and budgets, but is especially critical when deciding which creators to work with.?
Watch this video with Coegi's subject matter expert, Natalie Carson, to learn how to select the best influencers to achieve your desired results.
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Why Your Media Agency Should Handle Your Influencer Marketing?
Influencer marketing contracts are often handled by agencies that focus on influencers, and influencers alone. This often creates disjointed influencer and paid media efforts which impacts both strategy and measurement, while also weakening the value of each dollar invested.?
To combat these challenges, work directly with your media agency to ensure cohesion for your brand.?
Who Should Consider Influencer Marketing?
(Hint: The answer is everyone)
It's more critical now than ever to put a face and personality to your brand to establish trust. Strategically selected influencers and brand ambassadors are the key to doing so successfully.?
Regardless of the industry you are in, influencers can help make a splash in a crowded digital marketplace.
Consumers are already following content from influencers in their social feeds. Build on this organic behavior to introduce your brand to niche audience groups.