The Influence Index: Top 100
You may or may not be aware of the recently published top 100 influential social media creators in Australia.
There individuals are more commonly referred to as influencers.
The index ranks the influencers based on relatability, trustworthiness, expertise, attraction, content prominence and content frequency.
Number one in Australia is Sarah Magusara who has 19.2m followers across TikTok, Instagram and YouTube.
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