The influence of Hispanic Generations ??

We're excited to bring you a special edition of our Newsletter that explores the fascinating topic of Hispanic generations. Each generation has a unique story and perspective, from the pioneers who first arrived in the United States to the up-and-coming Gen Z'ers.?

Courtesy of the latest?Nielsen?report, we are thrilled to share some unique facts you will love about the Hispanic market;?this is exclusive for you as part of our Newsletter.?

Hispanics make up?19%?of the total U.S. population, and their purchasing power is projected to reach?$1.9 trillion by 2023.

Gen Z'ers?are driving changes in popular culture with their love of music, social media, and digital content. They're also more likely to be bilingual and bicultural, driving trends in beauty, fashion, and food trends.

Older generations?(First and second generations of Hispanics in the U.S.)?of Hispanics strongly emphasize family, tradition, and community. They also tend to have a higher level of brand loyalty than younger generations, and they're more likely to seek products and services that cater to their specific needs and preferences.

Hispanics are significantly shaping the country's future, and businesses and organizations that recognize and embrace this fact are positioned for success.

We would love to help you better understand this market and truly connect with them. Contact us?[email protected]

Thank you for reading, and stay tuned for more engaging content from Hispanic Insights with Vaquero!