The influence of culture : How my trip to Bangkok has shifted my perception on design.

Part 1: Thai Culture

Last month, I embarked on my first ever work trip to Bangkok for 2 weeks to conduct UX research for an ongoing project. There, I had the opportunity to explore Thai culture and why others call it?“The Land Of Smiles”.?

During my discovery process, I kept a little journal at hand and found myself penning down anecdotes from interviews with participants and casual conversations with my Thai colleagues which informed my exploration.

Sabai Sabai

During interviews, I noticed the pleasant disposition Thai’s often take on and more so while describing their misfortunes when describing the incidents. Despite feeling annoyed or frustrated, they often took on a playful tone; joking and making the rest of the table laugh. They rarely dwelled on the negative aspects which left us interviewers feeling more fulfilled despite the long interviews.

Convenience trumps all

“...the food truck only comes on Sunday, but my hunger comes everyday...”?A participant shared. Her annoyance towards the fact she had to cross the road to get food because the food truck only came once a week. I was speechless. However, after some time in Thailand, I noticed that convenience was just at their fingertips.

While many would argue that convenience can ruin happiness, strangely, I could see how being able to easily access such facilities enabled Thais to develop a form of contentment in their daily lives. I remembered that I was almost always guaranteed delicious food and service whenever I stepped into a store. Perhaps, it was the assured satisfaction amidst the convenience that made Thais simply content.?

Despite our Asian introversion, Thais are extremely sociable

I was baffled by many participants when I found out my colleagues travel to meet their friends every week after work. Despite living in one of the smallest countries in the world, my friends and I prided ourselves on making time for each other more than twice a year.

During these moments, happiness was not derived from materialistic possessions nor ambitious achievements. Instead, it came from putting connections as a priority, appreciating the little things and a mindset shift. With fresh eyes, I walked through the city with new perspective.

Part 2: Thai Designs

The many aspects of Bangkok's cultural scene has left an indelible mark on the realm of design. It was easy to notice how designs here exude a sense of liveliness and playfulness, effectively capturing the essence of the city's vibrant street life, bustling markets, and colourful festivals.

Go big or go home!?

The use of overly large yet simplistic nature of these graphics attracts the attention of many passers-by. These displays not only light up in the evenings and contribute to Thailand's iconic vibrant nightlife scene. Its easily recognisable nature inevitably creates a sense of place and belonging for the people that frequent the area.

Communicating an Experience

Bursting with intense colours, food packaging designs in Thailand never fails to communicate the delectable flavours of food products. While seemingly random, the vibrant colours are chosen with great intention. These colours are often synonymous with the intense flavours also found commonly in Thai cuisines.?

Even the text in Thai manages to convey a sense of imagery to consumers. With a firm red outline of expression (right) and cursive text wafting up like aroma (left). Despite not being able to understand Thai, I could immediately grasp the intended message of these foods.?

Holding on to the Past

While vibrant designs are the overwhelming majority in the city, traditional Thai culture continues to permeate into surrounding spaces. It brings with it its unique designs, characterised by its beauty, craftsmanship and attention to detail. Traditional ornaments, materials and lighting are often used to create a tranquil and serene environments which are refreshing respites from the bustle of the city.

Same Same but Different

In the city, many stores are often equipped with brightly coloured interiors and vibrant theming. It was easy to become overwhelmed amidst the clashing colours and textures. Despite this similarity, each store maintains a strong visual identity, differentiating itself from the rest.

If I had to list only one thing I learnt from this design exploration, it is to be unafraid to experiment. The willingness to experiment in the pursuit of knowledge in the arts readily seeps into the social fabric here in Bangkok.?From saliva-worthy food packaging to bold expressions of art and colour are encouraged. It felt as if I had been transported into different carefully crafted worlds. Despite this, the city still holds through to its traditions, with elaborate temples and ornaments that adorn its surroundings. Thai designs exemplify a harmonious blend of tradition, innovation, and a celebration of life itself. Perhaps, the future of innovative design lives within the ability to grow with the times yet remain true to our values and heritage.