Influence & Co.'s Content Strategy Course Is Here! Sign Up Today

Content marketing isn't easy — and it's a big commitment. In fact, 93% of successful content marketers say their company is extremely committed to content marketing. But before you can make that commitment and see tangible success as a result of your efforts, you have to have a foundational understanding of what content marketing is and how to create a strategy that works toward your goals.

That's why, for nearly a decade, Influence & Co. has used its expertise to help clients create and executive effective content marketing strategies that drive real business results. And to build on that expertise, we're launching an educational resource that will teach you exactly how you can create a powerful content strategy on your own: Influence & Co. University's Content Marketing Strategy Course.

This comprehensive course will help you understand how to build an effective content marketing strategy that you can use to drive business success. It will teach you how to:

• Understand content marketing and its role in the overall marketing ecosystem
• Determine which goals content marketing can help you achieve
• Perform research to uncover gaps in your current content marketing strategy
• Manage and implement future content topics, including a distribution plan and an editorial calendar
• Identify which metrics you should track and which benchmarks you should set to evaluate the success of your content marketing

By the time you finish this course, you'll be equipped with the industry knowledge you need to develop a robust content marketing strategy that can help your company reach its brand awareness, lead generation, thought leadership, and even SEO goals.

Want a sneak peek of what the course is all about? Sign up for one or both of our free 5-Day Challenges! Through these exclusive previews, you will learn how to perform a keyword analysis and a content audit — two crucial components of an effective content marketing strategy that are taught in our course.

If you find the challenges valuable or if you're just ready to dive in, click here to reserve your spot for our comprehensive Content Marketing Strategy Course!