Inflation surges, making the most of the metaverse, and more top conversations

Welcome to The Insider. I'm Vaishnavi Singh , the Community Segments Lead at LinkedIn News India and every two weeks, we’ll share inspiration for your next post, noteworthy news, exclusive data, curated member spotlights and more to set you up for success on LinkedIn and beyond.

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Discover must-read stories and trending topics. Join the conversation by sharing your thoughts on the below prompts and include hashtag #LinkedInInsiderIndia for an opportunity to be featured by the LinkedIn Editorial team.

Retail inflation hit a 15-month high

Retail inflation surged to 7.4% in July from 4.9% in June, reports The Times of India. The increase is primarily attributed to elevated prices of vegetables and cereals. Notably, 14 Indian states experienced inflation rates of at least 7%, with Rajasthan recording the highest at 9.7%. What measures can be taken to control this inflation? Share your take here.

Preparing and adapting for interviews

A well-prepared checklist and emotional intelligence can greatly enhance a professional’s performance in a job interview. But what's the best approach for managing a situation where one’s thoughts momentarily elude them during a response?

Share your insights using #GetHired: How can jobseekers effectively navigate such moments in a job interview?

Betting on the metaverse

The metaverse market is projected to reach around $900 billion by 2030, reports Times Now, citing a Bain & Company report. This technology is not just transforming the entertainment industry, but also manufacturing, healthcare, education, and finding applications in employee training. What are the possible applications of the metaverse in your sector and how is it being used currently? Share your take using #TechWrapIndia

In this section, we'll be shining the light on LinkedIn members who are creating inspiring content to help their professional community learn, grow, and share.

Pradeep Rao , Director and Chief Architect at Kyndryl, delves into cybersecurity and resilience in this post.

1. Drawing from his expertise, Rao goes in depth and gives readers clarity on the challenges and opportunities related to cybersecurity and cyber resilience.
2. There are actionable tips for professionals to embrace, upskill, and stay ahead of the curve.
3. The post ends with a call to action for readers to connect, collaborate, and continue the conversation in comments.

Aparna Piramal Raje , author and mental health advocate, draws a parallel between legacy brands and art, elaborating on how both continue to reinvent themselves, in this post.

1. Raje uses unique storytelling to connect the themes of the Shakespearean play to the challenges faced by brands today, resulting in a thought-provoking post.
2. Keeping in mind her target audience -- business leaders and marketing professionals, she offers practical advice on how to reinvent a brand with specific examples..
3. The post also encourages legacy brand custodians to think about how to serve younger consumers.

In this section, we'll shine a spotlight on thought-provoking articles to captivating videos on LinkedIn –? our Hidden Gems – which will leave you inspired.

• Aishwarya Javalgekar , Creative Director at The Bound India, offers valuable insights into building a podcast that rises above the noise. What makes a captivating podcast according to you?
• Cricketer Washington Sundar highlights the significance of teamwork based on his experience of participating in the Deodhar trophy tournament. How do you think teamwork contributes to the realisation of a shared goal? Share your take.
• Bobby Singh Chandel , CEO at Aasan Loans, explores the Rural Digital Transformation phenomenon that aims at bridging the urban-rural gap by leveraging technology for empowerment, in his post. Use #RuralDigitalRevolution to continue the conversation.

Every single one of us is an expert in something and has valuable information and professional experiences to share that others can learn from. In this section, we're inviting you to lean into this knowledge exchange so that you can connect with like-minded members, learn from each other and discuss a different subject every time.

Comment of the Week?

Every edition, we recognise one insightful tip or takeaway from our Expert Exchange. Last time, we asked you a question about how scent marketing affects your own purchasing decisions. The Comment of the Edition goes to Sanskriti Naruka for her thoughtful insights on the subject.

This week's topic: Brand-Inspired films making waves

Movies made on popular brands are emerging as a trend across the marketing world. The worldwide success of Barbie is the latest in a long line of such movies, following other successes like ‘The Founder’, based on Ray Kroc’s McDonald’s empire journey, and ‘Flamin’ Hot’ exploring the story of Cheetos snacks. This trend was also seen in India like the 2016 Bengali film Roshogolla and upcoming cinematic ventures based on Lijjat Papad and Saravana Bhavan.

Comment below: What advantages do you see in merging storytelling with well-known products? Share your insights.

Keep creating and commenting for your chance to be featured!

What would you like us to cover in the next edition of this newsletter? Let us know by replying in the comments.?