The Infinity Stones of Modern Sales

NOTE - NO SPOILERS ARE IN THIS BLOG FOR AVENGERS END GAME!

(Just some good sales tips ??)

It looks like Avengers End Game is going to become the BIGGEST film ever breaking cinema records here, there and everywhere. I must admit I saw it on the opening day on Thursday and absolutely loved it!

Don't worry though, there are NO SPOILERS in this blog, so if you haven't seen it yet you are safe to read on!

The story of the film, and in fact the story of most Marvel films that have been made over the last 10 years have centered around this key storyline

The evil titan Thanos is on a mission to find 6 infinity stones. Now when the universe was created, 6 stones were blasted across the galaxy, each with immense power. No mere mortal can hold these stones but brought together they have the power to destroy everything.

Thanos has the Infinity Gauntlet, a special glove that would allow him to hold and harness the power of all 6 infinity stones together for total domination (if he can find them all).

Now, this got me thinking about how this is EXACTLY what is happening in the sales industry right now!

Instead of infinity stones, however, we have powerful Sales Prospecting Stones.

1. The Phone Stone
2. The Email Stone
3. The Video Stone
4. The Referral Stone
5. The Social Stone
6. The Face to Face Stone

Individually they are each very powerful. However...

Any sales professional who can harness ALL of the prospecting stones together has the ability to yield the ultimate sales prospecting power.

When they click their fingers half the universe won't disappear, instead their pipeline will fill with sales opportunities!

Every sales professional has the ability to yield them all together, the challenge is to use them properly you'll need to learn how to use them.

The Phone Stone - To use the phone stone to its full power you'll need to learn how to effectively cold and warm call. You'll need to master objections on the phone, learn how to earn more time on the phone and progress conversations on the phone.

The Email Stone - To use the email stone you'll need to learn how to write engaging email subject lines, how to write effective engaging emails, how to overcome objections via email and how to leverage email to move a sale along.

The Video Stone - The final and most difficult to find stone. Salespeople will need to learn how to leverage video effectively both as a form of content and as a form of prospecting through email integration.

The Referral Stone - A simple stone to master but one often ignored by salespeople! To use this stone you'll need to be confident in building strong relationships and confident to ask for referrals from your customers.

The Social Selling Stone - Using the social selling stone is often a challenging one for salespeople because it's a new platform. Salespeople will need to learn how to build a personal brand, connect effectively, send engaging messages, create engaging content and so much more.

The Face to Face Stone - Another powerful stone but again required the confidence to walk into an event and start a conversation with anyone. This isn't about sales pitches but about qualifying and building relationships. Then you'll master the networking stone.

Master them ALL and use them together, and well you'll soon see just how effective your sales prospecting gauntlet will be!

Instead of just using one stone, or one prospecting method such as cold calling, I've seen sales teams delivering over 20% MORE results by all of the sales prospecting stones together whilst making 20% LESS cold calls.

All you need to do is learn all of them, master all of them and use all of them together!

To help you yield the full power of the sales infinity gauntlet and the sales infinity stones, here are some of my TOP TIPS:

• When making calls (cold or booked), make sure you smile! It makes a huge difference to how you sound. Standing up and walking around can help as well, making your voice more engaging to listen to.
• Make sure you LinkedIn profile is CUSTOMER FOCUSED. It's not about you and your sales achievements, but about how you help people and how you could help them.
• Use video in 3 key ways - sending video prospecting emails, creating and sharing videos on LinkedIn and using Skype or Zoom etc to host video calls. All of these help the prospect engage with you on a far greater level.
• Build referrals and recommendations into your routine. After you close a sale, ask the prospect for referrals and a recommendation on your LinkedIn profile. You'll gain some super hot leads and beef up your profile to help generate sales as well.
• When at shows, exhibitions or networking events, don't try to sell something. Instead TALK to people, ask questions, listen, build rapport. Use it to grow your network, then nurture those relationships into prospects over time.
• Block out time to make cold calls. The first call is often the hardest, and every time you stop or get interrupted you have to make that first cold call again. Set an hour or 2 hours by to JUST make calls. Get into your flow and don't let anything distract you.
• Create engaging content that encourages people to like, comment or share. LinkedIn won't show you who has viewed your content, but as soon as they click like, share or comment you can see them.
• Add a link to your LinkedIn profile in your email signature to drive prospects and customers to connect with you there as well.

Thank you for reading this blog! If you enjoyed it please do click LIKE and click SHARE to share it with your network.

If you enjoyed this post please take time to read some of my other recent posts.

LinkedIn Sales Navigator Is Like Going To The The Gym...

The Cold Calling/Social Selling CONFUSION!

The ABC Of Social Selling

The Modern Day Sales Prospecting Stack

The 10 Things That Will NEVER Change In Sales

About the author: 

Daniel Disney is one of the world's leading Sales, Social Selling and LinkedIn experts. With over 15 years sales experience, Daniel has mastered how to use social media to generate exceptional results, both in social engagement and in revenue generated. His brand new Online Social Selling Masterclass Course is helping salespeople all over the world generate MORE sales with LinkedIn and Social Selling.

Daniel is also a highly in-demand international keynote sales speaker, is the UK's leading sales blogger and is also the Founder and Owner of LinkedIn's most popular sales publication, The Daily Sales. With an audience of over 450,000+ followers and growing by thousands each week, his content reaches millions of salespeople far and wide.

To inquire about Daniel keynoting or speaking at your company or event, or to find out more about his 1-day and online LinkedIn/Social Selling Masterclass please email [email protected].