To Infinity and Beyond: 3 Pillars to Start Content Creation Journey in CRE

Starting with three essential pillars will help you create a solid foundation if you're new to producing commercial real estate related content and want to expand your social media presence. Three content pillars to concentrate on are as follows: 1. Individual Content Give your audience a chance to know you personally. Posts about: Your interests and past Everyday activities or "day in the life" information Individual experiences and narratives Your principles and driving forces This form of content helps develop a true relationship with your audience and makes you more relatable.

2. Understanding of the Market Show off your knowledge of the market you have selected. Write articles that: Describe news and trends in the industry. Provide analysis and insights. Give advise and pointers about your field. Talk about typical misunderstandings in your market.

This pillar positions you as an informed expert in your field and builds your reputation.

3. Emphasis on Asset Classes

Emphasize the particular asset class in your market that you deal with.1. Your material might consist of:

Posts that provide information about the asset class

Success tales or case studies

Forecasts and updates on the market

Advice for dealing with this asset class or investing

This pillar draws followers who are interested in your particular field of expertise and highlights your unique skills.

You can build a well-rounded social media presence that engages your audience, showcases your knowledge, and builds your personal brand in your chosen profession by regularly producing content centered around these three pillars.