The Inescapable Imperative for a Resilient and Promising Future

"Sustainability is a principle that must govern any human activity in order to avoid the degradation or reduction of natural resources that future generations will inherit."

In a world increasingly aware of the importance of sustainability, the need to adopt responsible and environmentally friendly practices has become imperative. Sustainability is more than just a fashion or business trend; it is a commitment to the future of the planet and the generations to come. To delve deeper into this exciting topic, we had the privilege of speaking with Alejandro Cobos, COO of INERIA Management, S.L. His experience and vision on sustainability offer an enlightening perspective on how it can transform the industry and contribute to a brighter future.

For Alejandro, sustainability is defined as "a principle that should govern any human activity so that it does not involve any degradation or reduction of the natural resources we leave to future generations." This definition highlights the need to balance economic growth with respect for the environment and the well-being of people.

One of the biggest opportunities he sees in the area of sustainability is the generation of renewable energy at economically favorable conditions. Cobos stresses that this will have a positive impact on the reduction of other environmental impacts, such as waste management, production of sustainable materials and availability of alternative transportation. As an opinion leader and expert in the field, he proposes to favor the integration of renewable energies in new developments and existing infrastructures to drive this necessary shift towards a more sustainable economy.

However, there have been challenges on the road to sustainability. One of the main obstacles has been the lack of perception of the economic and non-economic returns of sustainable strategies. However, he stresses that this challenge is gradually being overcome with the internalization of the costs associated with any economic activity. This awareness is essential for companies to understand that sustainability is not only beneficial for the planet, but also for their long-term financial results.

In their track record, Alejandro is particularly proud of the implementation of environmental quality and comfort strategies in existing buildings, which has enabled them to achieve WELL certification at its highest level (Platinum). "The policies and procedures we have proposed to the building managers will mean an improvement in the quality of the spaces, which will increase occupant satisfaction and productivity." This sustainable project has had a positive impact on both the sector and the community, promoting healthier and more comfortable spaces for its inhabitants.

As for emerging trends in sustainability, Cobos highlights the growing importance of sustainability, environmental quality and digital connectivity certifications. "These certifications have become essential for the commercialization of real estate, which significantly improves the real estate stock." Combined with the Environmental and Social Taxonomy promoted by the European Commission, these trends will transform the conception of buildings, turning them into infrastructures of renewable energy production and comfort for people rather than mere consumers of resources.

Technology plays a key role in driving sustainable solutions. For Alejandro, technology improves the sensing of occupied spaces, identifying potential sources of pollutants and lack of comfort. It also optimizes the use of renewable resources, reduces the demand for energy, water and materials in industrial processes, and improves communications for better collaboration between multidisciplinary teams. Technology is a crucial ally on the road to sustainability.

The transition to a circular economy and the adoption of regenerative practices are promising opportunities for sustainability, however, he believes that these opportunities are still limited until energy and materials internalize all indirect costs arising from their environmental impact throughout their life cycle. It is essential to advocate for policies that encourage a truly circular and regenerative economy to maximize the benefits for the environment and society.

On ESG disclosure, Cobos highlights its importance in corporate transparency and accountability. However, he warns about the risk of greenwashing, which can distort good practices and confuse them with mere marketing strategies. "To ensure the veracity of the information reported, Alejandro believes that certification by independent third parties is essential to demonstrate the real commitment of companies to sustainability."

ESG prioritization and sustainability offer multiple benefits for companies, both in terms of financial performance and reputation. Alejandro believes that this prioritization improves positioning and reputation in the short term, while increasing long-term adaptability and resilience to economic and social change.

In terms of corporate social responsibility can be demonstrated in a variety of innovative ways, he highlights open and ongoing collaboration with universities and educational institutions as an effective way to contribute positively to the communities where they operate. "This collaboration not only promotes student training and rootedness in the community, but also drives the identification of novel ideas and innovative solutions."

Despite progress in implementing legislation that promotes ESG practices, Alejandro identifies greenwashing as one of the biggest challenges. This practice can divert attention from genuine good practices and compromise progress towards a more sustainable future. To overcome this challenge, it is essential to strengthen third-party verification mechanisms and ensure transparency and honesty in corporate communications.

Regarding sustainability reports, Cobos considers that they should transcend the activities of a given period and contemplate initiatives, impacts and long-term plans. To ensure compliance with international standards and norms, it is necessary to include the full life cycle of the economic activity and its factors. "An effective report must show a holistic view of sustainability and the responsibility of the company as a whole."

Sustainable investments play a crucial role in driving positive changes in the environment and society. These investments positively discriminate those activities that are transparently and independently identified as sustainable, thus promoting a responsible approach in the business world.

As we move towards a sustainable future, Alejandro highlights as major challenges the time lost to date and the irreversible consequences of past human actions. Awareness and collective action are key to overcoming these obstacles and building a more equitable, prosperous and sustainable future for all.

In short, the conversation with Cobos has provided us with a clear and valuable insight into sustainability and its transformative potential in the business world. Sustainability is not only a responsibility, but also an opportunity to build a more sustainable future for generations to come. Technology, the circular economy, sustainable investments and corporate transparency are key tools to drive significant positive changes in the environment and society.?

Sustainability is a collective commitment, and every company has the power to make a difference through responsible and sustainable practices. By embracing sustainability, we can forge a path toward business excellence and collective well-being, building a brighter, more prosperous future for all.