Industry Voice edition

Welcome to The Financial Marketer newsletter, your trusted source for the latest trends, insights, and strategies in financial services marketing, branding, and communications.

In this edition, we’re thrilled to introduce Industry Voice, a new opinion series featuring insights from an international panel of industry experts. Subscribe now to gain regular access to fresh perspectives from industry leaders on the evolving financial marketing landscape, as well as the latest trends, tactics, and innovations shaping the future of our field.

Articles:

The finance sector is an industry where numbers dominate decision-making and communication, yet many financial organisations still present these data points in text-heavy formats that can overwhelm and disengage audiences. Finance marketers can reduce time-to-market by up to 90% using no-code interactive campaigns. CEO and Co-Founder of Vev, Tine Karlsen shares why visual stroytelling works for finance brands.

B2B marketers can win up to 50% more deals by targeting hidden buyers on buying committees with targeted content. LinkedIn's Content Solutions Manager APAC & China, Daniel Hochulispeaks to the power of hidden buyers and how to reach them.

Over the past decade we have witnessed a massive change in companies’ willingness to engage in societal issues. National Australia Bank Wealth Editor, Damon Frith shares why companies championing controversial issues in society should take care deciding their corporate responsibility.

Video marketing and artificial intelligence (AI) are two of the hottest trends shaping the future of marketing. abrdn Investments' Senior Digital Marketing Manager, Jave Lin speaks to the innovative ways financial marketers can leverage AI to streamline and enhance their video marketing efforts.

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Financial Marketer is the industry publication for the global finance sector.