Industry Shift from Marketing to Product Analytics

Industry Shift from Marketing to Product Analytics

Adam Greco Adam Greco

Adam Greco

Product evangelist. Data industry veteran. Author of the definitive book on Adobe Analytics. Ex-Amplitude, Ex-Salesforce, Ex-Omniture.

发布日期: 2023年3月31日
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Two years ago I posited that the digital analytics industry would begin putting more emphasis on product analytics over marketing analytics. So far, much of what I predicted has come to pass, including some recent new entrants into the product analytics space. In this post, I will review why I believe we are continuing to see this trend...

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