Industry Polls - Adult Beverages
Samuel Anderson
Vice President | C-Suite | Beverages | DRINK UP Podcast | Empowering Connections | Transforming brands and lives, one meaningful connection at a time!
Greetings, fellow Sippers!
Welcome to this month's newsletter, where we dive into exciting topics and discussions that are shaping industries and sparking conversations. Let's explore the latest buzz!
?? Cannabis in Drinks: A Game Changer? ??
The adult beverage industry is undergoing an exciting change with the inclusion of THC, a compound found in cannabis, in some drinks. This development raises important questions and sparks discussions about the future of the industry. Let's dive into this topic together!
Some people see the inclusion of THC in drinks as a great idea, offering a new and enjoyable choice for adults. They believe that these drinks can provide a sense of relaxation without some of the drawbacks associated with alcohol. It opens up a world of possibilities for those looking for alternative experiences.
On the other hand, there are concerns about the potency and safety of these drinks. People want to understand how THC-infused beverages could impact our health and overall safety. These valid concerns prompt us to explore the potential risks and benefits associated with this emerging trend.
In our poll, we asked for your thoughts on THC in drinks. Here's what you had to say:
- 29% of you embrace the change and believe that THC-infused drinks are cool and here to stay.
- 14% expressed concerns about the safety of these beverages.
- 27% are curious and have tried THC-infused drinks, acknowledging the need for personal exploration.
- And 29% stated that they do not wish to try them.
?? Bourbon: A Spirit of Endless Possibilities ??
Shifting gears, let's explore the world of bourbon, a beloved spirit with endless possibilities. In our recent poll, we asked how you prefer to consume bourbon, and here are the results:
- 69% of you enjoy it straight, appreciating the full-bodied flavor and complexity.
- 9% prefer it with a splash of water, unlocking new dimensions of taste.
- 13% like to mix it into creative cocktails, exploring the world of mixology.
- And 9% have their unique ways of enjoying bourbon, which we'd love to hear about in the comments!
Bourbon offers a rich tapestry of flavors and experiences, and it's fascinating to see the diverse preferences within our community.
??? The Importance of Labels and Age Statements ???
When it comes to purchasing a liquor brand, the information on the label plays a vital role. In our poll about label preferences, we asked what information is most important to you. Here's what you had to say:
领英推荐
- 27% of you consider the age statement as a crucial factor in your decision-making process.
- 34% prioritize knowing the ingredients used in the spirit.
- 26% value information about where the product is bottled, ensuring transparency.
- And 12% have other factors that influence their purchase decision.
Finding the right balance of information that aligns with your taste preferences and values is essential when exploring the world of spirits.
?? Carving a Niche in the Competitive Market ??
Breaking into the adult beverage industry can be challenging, especially for new brands like fresh whiskey. In our poll, we asked why you think so many brands fail in this competitive market. Here's what you had to say:
- 16% attributed the failure to a lack of knowledge about the market.
- 25% believed that not having enough resources hinders success.
- 50% thought that a lack of strategy played a significant role.
- And 9% had other perspectives on this matter.
?? Rethinking the Three-Tier System ??
The three-tier system, which has been the norm for alcohol distribution in the US since the end of prohibition, is being questioned for its adaptability in today's market. In our final poll, we asked whether you think it's time to overhaul the system. Here's what you said:
- 71% of you believe that the three-tier system should be abolished and reworked to better accommodate the 21st-century alcohol market.
- 26% think it should remain as it is.
- And 3% had a different perspective on the matter.
This discussion sparks important conversations about the future of alcohol distribution. Share your thoughts and experiences in the comments section!
That wraps up this month's newsletter. Remember to keep exploring the diverse offerings in the adult beverage industry, sharing your thoughts, and engaging in meaningful discussions. Cheers to a month filled with discovery and conversation!
Share your thoughts and experiences in the comments below, as we learn from each other and explore strategies for success!
Hello.
7 个月Great information - I appreciate these polls. Understanding where the information is coming from (who is answering the questions) is a huge part of making the data relevant. My assumption is that the people who answered these polling questions are "typical" LinkedIn users and I wouldn't expect the population that would answer the polls would be inclined to try THC beverages because of their own background. Were a group surveyed who we knew were cannabis users or open to cannabis, my theory is that the results would skew higher (lol - I didn't mean to do that, but I'm not mad that I did) for the willingness to try THC beverages. This falls in line with the Carving a Niche question. 50% point to a lack of strategy in marketing. If the THC infused beverage market is to succeed, the marketing needs to be directed at the people who are most likely to jump on the train. Energy drinks, for example, I wouldn't expect to have found their foothold in the LinkedIn user marketplace, but I wouldn't be surprised to see a stronger acceptance of the niche now that Red Bull, Monster, etc. have wormed their way into the mainstream of consciousness.