Industry News｜Explore the #CES2025# BOE Exhibit: 13 Products Making Their Global Debut, Leading the Way in Automotive Displays!

Industry News: Tianma Completes Full Process for Micro-LED Production Line and Reveals Micro-LED Product Strategy

At the #CES2025# conference, BOE’s (Beijing Oriental Electronics) exhibit has undergone a complete transformation, surpassing previous years in display space, number of products, and presentation methods. The booth size has doubled compared to last year, featuring eight major zones, including the Smart Cockpit Center, three core technology brands, automotive innovation applications, and the integration of the "HERO" scenarios.

This year, 13 globally debuting products were showcased, setting industry trends and allowing visitors to experience the magic of technology firsthand. ??

?? A major highlight was the advanced digital cockpit for commercial trucks, presented in collaboration with BOE Vision and Stoneridge. Built using a container structure, it drew significant attention from attendees.

??? Cutting-Edge Display Technology

BOE unveiled the latest technological achievements supported by its three core technology brands and innovative display solutions:

1??In addition, the UB Cell smart display integrates PNL temperature sensors and ambient light sensors for the first time in the industry. It uses AI assistants to intelligently sense the surrounding environment and automatically adjust the display mode according to light and temperature to ensure that the picture matches the ambient brightness perfectly. At the same time, the product is also equipped with BOE's first dynamic local refresh technology, which not only improves the smoothness of the picture, but also achieves the dual advantages of intelligent interaction and reduced power consumption.

2?? In flexible OLED, BOE presented a 31.6-inch splicing rollable display, the largest rollable automotive display solution, seamlessly transitioning between 31.6 inches and 17.6 inches.

3?? In MLED technology, BOE debuted the 31.5-inch 4K glass-based active Mini LED display, the largest of its kind.

?? BOE has also launched the world's first car display that integrates electric folding and bending functions, including a 15.05-inch electric folding screen and a 17-inch central control curved breathing screen. The curved breathing screen can freely switch between curved and flat surfaces, while the co-pilot entertainment folding screen has a bending radius of R3, which can be flexibly unfolded or hidden according to different usage scenarios.

• Packed with 4,608 Mini LED backlights and 1,152 local dimming zones, it offers ultra-high contrast, 1,000 nits peak brightness, 144Hz refresh rate, and 99% DCI-P3 color gamut coverage—perfect for gaming, design, and automotive rear-seat entertainment. ??

?? Leading the Future of Smart Cockpits

Under the "HERO" Plan, launched in 2023, BOE is redefining smart automotive spaces as the "third living space."

At the BOE Center exhibition area at CES 2025, the third-generation "HERO Smart Cockpit" attracted much attention. Its smart steering wheel uses BOE's world-first ultrasonic fingerprint technology. Users can easily memorize and adjust the seat, steering wheel and rearview mirror usage habits with one click by simply matching fingerprints. In addition, the ECG&HOD system can monitor the user's electrocardiogram and heart rate in real time, effectively preventing dangerous situations such as fatigue driving.

• BOE showcased 10 innovative in-car devices, with five making their global debut, including ultrasonic fingerprint-enabled steering wheels, woodgrain displays, and anti-peeping screens for passenger privacy.
• The 44.8-inch PHUD panoramic HUD and flexible 17.3-inch ultra-thin ceiling screen also reflect cutting-edge advancements in car display technologies.

?? IoT Solutions Across Four Key Scenarios

BOE introduced IoT solutions tailored to health, entertainment, leisure, and office scenarios, enhancing everyday life with technology:

Health: A Guardian of Wellness

BOE positioned itself as a health guardian with its 30.9-inch 12MC top-tier medical diagnostic display. Designed for high-end medical applications, this device boasts features such as high resolution, high contrast, high brightness, and rapid response times. It delivers smooth, high-density, and ultra-clear images, meeting the demands of advanced medical imaging.

Entertainment: Immersive Fun and Interaction

In the entertainment scenario, BOE collaborated with partners like Thunderobot, Lenovo, and MECHREVO to showcase several globally debuting or industry-leading gaming displays, offering an engaging and immersive experience for attendees.

• The ROG Absolute God 27 XG27UCS Gaming Monitor, equipped with BOE’s ADS Pro technology, features a 27-inch panel with 4K ultra-high resolution and a 178° wide viewing angle. This ensures gamers enjoy consistent, sharp, and detailed visuals from any angle.
• BOE also unveiled the world’s first naked-eye 3D PC gaming console, featuring an exclusive 11-inch 2.5K 120Hz high-refresh-rate display. The device integrates BOE’s proprietary naked-eye 3D technology and eye-tracking system, allowing seamless 2D/3D visual switching without auxiliary equipment, delivering an unprecedented immersive entertainment experience.

Leisure: Technology Meets Nature

In the leisure scenario, BOE seamlessly combined technology and nature with an immersive camping-themed setup. The New π Multimedia Charging Station, making its global debut, incorporated BOE Energy Technology’s latest modular flexible charging solution.

• With a flexible direct current fast-charging capacity of up to 250kW, it can simultaneously charge two vehicles, significantly enhancing charging efficiency.
• The charging station is equipped with dual 55-inch screens and a 10.1-inch touchscreen on both sides, along with status-indicating ambient lighting. This innovative design not only displays precise charging progress but also blends the charging experience with outdoor digital media advertising, creating a highly efficient and entertaining charging experience.

Office: Redefining Mobile and Remote Work

Addressing the growing need for mobile and remote work, BOE’s C100 Smart All-in-One Device was a standout exhibit.

• The device supports multi-screen integration between meeting rooms and vehicles, ensuring seamless connectivity for meetings during mobile work.
• It is equipped with cascading microphones, panoramic cameras, a portable printer, and a recording blocker, enhancing the user experience, productivity, and information security for remote and mobile office scenarios.

BOE’s innovations at CES 2025 showcased its commitment to transforming daily life through cutting-edge IoT technologies across diverse scenarios.