Industry Marketing Tips For Construction in Australia

Last week, we explored pertinent trends, challenges, and the overall outlook of the construction sector [in case you missed it, see post here]. As one of the backbones of the Australian economy, knowing how to effectively market in the construction industry is certainly worth taking a look at.

Today let's talk about the key marketing tips so your Australian construction business stands out from the crowd.

Leverage referral communities in social media

Social media platforms can provide a valuable avenue for promoting your business through referrals in Australia. With high engagement rates on popular platforms such as Facebook and Instagram, the power of these "referral communities" is a cost-effective way to showcase your business and industry expertise.

For those in the residential construction sector, platforms such as Facebook, Twitter, and Instagram offer a particularly effective means of reaching homeowners of different backgrounds. Conversely, if your business primarily focuses on B2B relationships, a strong presence on LinkedIn can facilitate connections with key stakeholders in the Australian construction industry. By capitalising on the marketing potential of social media, your business can expand its reach and establish a strong reputation within the Australian construction industry.

Attend trade shows to find and exploit new opportunities

Attending industry events is a productive way for construction businesses to better market themselves in Australia. Industry events provide opportunities to connect with other professionals in the construction industry, learn about new trends and innovations, and showcase your business to potential clients.

Take Sydney Build 2023 [visit us in booth F22!]. As the biggest construction and infrastructure event in Australia, this event brings together professionals in the construction industry from across Australia and the Asia-Pacific region. At the event, attendees can meet with suppliers, contractors, and other industry professionals to discuss potential partnerships and collaborations.

Moreover, industry events are beneficial to help businesses establish themselves as thought leaders in the industry. Taking the next step such as presenting at workshops or participating in panel discussions can raise your profile in the industry and attract new clients.

Fine-tune the quality of your visual content

Construction businesses in Australia can use high-quality visual content to better market themselves. Construction at its essence is a very visual undertaking, and showcasing tangible results through photos and videos is important. Social media platforms provide an opportunity to showcase completed projects and attract potential clients.?

High-quality visual content on your business’ websites – including photo galleries and virtual tours of your work – demonstrates expertise and attention to detail. With the prevalence of social media and the internet, high-quality visual content can be a powerful way to reach a wider audience and grow your construction business.

With over 20 years of experience in export and business development, we can assist you in your export journey to Australia.

Call +61 (0) 2 7903 0543 or email [email protected] and meet with our export experts for a free export consultation.