Industry Internship Program- Digital Media Intern

The Industry Internship Program (IIP) at JAGSoM assisted me in bridging the gap between classroom theory and workplace applications. I was able to enhance my range of knowledge gained during my two-year PGDM program and transition from student to management professional. This also allows us to gain experience in the corporate world as well.

Company:?ONE Digital

Role:?Digital Marketing Intern

About The Company: One Digital with its focus on the built environment – practitioners, designers, clients, brands, and the wider community – contributes to celebrating and acknowledging their visions with brand stories and shares them with the world through websites, print, and digital publications, awards programs, and speaker events.

Few of the major services offered by ONE Digital are.

To raise new questions, and new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advances in science.

·???????Brand Identity

·???????Architectural Communications

·???????Events and Conferences

·???????Web Development

·???????Marketing

·???????App Creation

ROLES & RESPONSIBILITIES-

My obligations and responsibilities as a digital marketing?intern include SEO optimization of the organization's website. This entails overseeing the organization's website design, visibility on search engine results pages, website content optimization, effective keyword research, and so on. In addition, I had to collaborate with the website management staff to implement successful SEO methods. In addition, I was also responsible for the content that must be published on their social media handles should be engaging.

·???????Daily Off-page SEO for 2 Clients

·???????Campaign Strategy Execution for 2 Clients

·???????Campaign Reporting & Analytics (Preferably Data Studio)

·???????Pitch 20 Clients Daily for Digital Marketing & Brand Strategy Services (Karnataka)

·???????Educating clients on Digital Campaigns and their CTAs

?KEY LEARNING-

For me, SEO is a completely new concept. I have a theoretical understanding of how SEO works and how to put the concepts into practice on a website. I didn't, however, have any official employment experience in this field. Now that we are putting our theoretical knowledge into practice in the business, it is a daunting and intense learning experience. The learn-as-you-go approach is once again valued in this organization. This aids me in putting the output into practice and learning from it.