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This week's industry round-up explores the rise of social gaming and the power of video content for affiliate marketing. Discover how authentic endorsements and cutting-edge technology can elevate your brand, and learn how iGaming companies are shifting to an entertainment-first approach.
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With demand for video content at an all-time high, affiliates must leverage it to capture players' attention. “Video content presents a tremendous opportunity for affiliates to engage new and existing players”, says Michael Pedersen , Chief Commercial Officer at Livespins , highlighting its essential role in today's market according to SiGMA World.
As technology connects us, it also disconnects us, creating a demand for more authentic endorsements. Troy Paul , Co-Founder and CEO at SGG Media , explains how they empower micro-influencers to engage creatively across channels like podcasts and streaming, fostering genuine connections in iGaming Gazette.
John Chyriwsky , Head of Marketing at Fincore Ltd , emphasises that to thrive amid constantly evolving regulations, operators need a flexible, modern tech stack and reliable partners who can quickly adapt without being hampered by endless change requests in NEXT.io.
Claudia Heiling , Chief Operations Officer at Golden Whale and Tom Clover , Communications and Engagement Manager at Glitnor Group answer the questions as to why ESG (Environmental, Social and Governance) and CSR (Corporate Social Responsibility) have become such a major focus for iGaming companies in 2024 and if this will continue? Read more in iGaming Gazette.
Discover in NEXT.io how Fraser Linkleter , CEO of Slots Temple , sees a shift in gambling companies repositioning themselves as "entertainment" brands. By focusing on entertainment first, he believes operators and affiliates can foster a well-informed and realistic player base.
Explore the future of social gaming with Graeme Savill , Account Management Team Lead at Gaming Corps , as he delves into the latest trends and strategies shaping the industry in Gaming Americas. He highlights how Gen Z players are driving the demand for authentic, interactive experiences, where they can share victories, compete with friends, and connect with a wider community.
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