Industry Dynamics Shift

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Our weekly CMO Council newsletter on LinkedIn provides insights to CMOs on:

o????? Significant market shifts impacting industry dynamics

o????? Digital storytelling in an era of short attention spans

o????? Fueling MarTech innovation through AI

o????? Marketing collaboration for successful growth

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Significant Market Shifts Impacting Industry Dynamics

Technology advancements, media and social media trends, government policies, and Purchasing Power Parity (PPP) are significant market shifts impacting customer and competitive dynamics in our industry, says Iranian marketing leader and Group CMO, Goldiran, Arash Behjo. And the digital marketing innovations that enable their go-to-market process, customer value creation, and campaign effectiveness are: targeting and retargeting tools, business intelligence tools, KYC tools, social media, and IoT features. As a marketing lecturer at the University of Tehran, he believes in empowering team members through education. “We have established a marketing academy within the company, inviting successful CMOs, marketing professionals, and university professors for workshops. We also financially support our team members' educational courses. This year's topics include digital marketing, digital transformation, AI tools, branding, marketing research, and international marketing.” Get to know Arash Behjo in our exclusive interview

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Digital Storytelling in an Era of Short Attention Spans

The average person spends around 399.5 minutes a day online. That's over six hours per person. More peculiarly, it's said that the amount we scroll can cover a distance of about 300 feet (more than the length of the Statue of Liberty), writes Julie Tucker, Chief Marketing Officer for the National Society of Leadership and Success (NSLS). So, how can companies craft narratives that not only capture a person's attention but hold it long enough to make an impact? The answer lies in digital storytelling. “Brands must adapt their storytelling strategies to fit these brief moments of engagement because, at the end of the day, only the most captivating narratives survive… Part of rethinking your brand story is venturing beyond traditional text-based storytelling and implementing immersive experiences that transcend the confines of screens and text, like virtual reality (VR) and augmented reality (AR). These technologies don't only capture attention, they can also immerse consumers in your narrative.” Discover the art of connecting through storytelling

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Fueling Martech Innovation Through AI

MarTech procurement intentions have made a massive swing to embracing new GenAI tools, applications and analytics. Almost 60% of marketing leaders view this area of investment as offering the most value and ROI. This is good news and comes at a critical time: 1 in 3 CMOs say their campaign performance needs improvement or has underperformed. CMO Council’s ?newest report, CMO Intentions 2024, examines opportunities and challenges impacting marketing planning and spend. We also look at revenue and customer attainment goals, expectations from senior management and board of directors, and differences between B2B and B2C, North America and Europe. The findings of this report are based on a survey of nearly 200 marketing leaders. Over 90% of respondents hold CMO/CRO/CGO/CXO/SVP/VP titles, and 70% represent large corporations with annual revenues of more than $1 billion. Download the report to see how your MarTech intentions stack up amongst your peers

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Marketing Collaboration For Successful Growth

CMO Council provides insights on a host of mission critical marketing categories through our research reports. In the cross functional alignment category, our reports include shaping marketing’s future impact and growth; fuelling innovation between marketing and finance; driving revenue through sales and marketing collaboration; making high-tech MarTech pay off; sparking MarTech migration and digital innovation; the power of collaborative marketing; scaling the value of the CMO; and many more. We have spent years understanding the overwhelming challenges the CMOs are faced with and the decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver in the face of economic headwinds. Find out more with our bespoke blueprints to shape marketing’s future impact

For in depth insights into what CMOs are talking about, subscribe to Marketing Magnified, the CMO Council’s external newsletter.

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