?? ???????????????????? ???? ?? ???????????????????? ????????-???????????????????? ????????????

Are you attracting your ideal customers or prospects?

Do you know how to get your prospect to attention with the perfect “hook”?

Whether you are just getting started in business or an experienced marketer, everyone is trying to get qualified customers. Right?

In order to get that kind of client attraction, you need to develop a reliable “Lead-Generation System.”

But first, let us define lead generation so that you understand exactly why you are doing this.

???????? ???????????????????? is about capturing prospects who are not on the verge of buying at that moment in time. (They don't know you yet).

They noticed you & paid attention to you.

They know what you are doing in their mind but they are going to get ready over a reasonable period of time.

Lead generation is supposed to be doing two things:

(1)Attract people who you want: Respond right now.

(2)Attract people who are not your ideal prospect: "Your lead bank".

You can afford to communicate with them effectively and bring them along as their readiness to buy matures.

There are 4 main lead prospect systems:

(1)?????????????? ?????? ????????(usually targeted traffic).

(2)???????????????? ?????? ????????.

(3)?????????????????? ?????? ????????.

(4)???????????????????? ?????? ????????.

???? ?????? ???? ?????? ?????? ???????????????? ???????????????

You see, your first action is in the “?????????? ????????????????”. (As a Man Thinketh).

This goes on well before you start the actual writing of the sales copy.

?????? ???????? ???? ?????????? about the "likely objections of the prospect", finding the "right benefit" to focus on, crafting the story, or building the right offer.

???????? ???????????????????? ???? ??????????, ???????? ?????? ?????? ?????????? ???????? ????????.

It is all about a measurable impact in the minds of the prospects – and thereby also on conversions(How well will it convert).

???? ???? ?????????????????? ???????? ?????? ?????????????? ?????? ?????????????? ?????? ???????????????? ?????????????????? ???? ???????? ???????????????? – and not just arbitrary guesses.

Collecting and analyzing your researched data is arguably the best way to provide a real solution.

???? ?????? ???? ?????? ?????????????? ?????? ???????? ?????????????????????

Here is an example from Michael Aagaard who would like to ask people to download his ebook.

There are four basic steps of his work:

1.?????????????????? ?????? ???????????????? ???????????????????? ????????(??) ===>Conversion goal: e-book downloads.

2.???????????????? ?? ?????????????? ?????????????? ?????? ?????????????????? ?? ?????????????? ?????????????????? ===>Problem: the time it takes to read an e-book is a barrier that keeps visitors from downloading the book.

3.?????????????? ?? ???????????????? ???????????? ?????? ???????? ???? ?????? ???????? ???????????????????????? ?????? ???????????????? ???????????????? ===>more visitors will download the e-book

Putting it all together produced the following problem statement and hypothesis:

?????????????? ??????????????????: “My target audience is busy, and the time it takes to read the e-book is a barrier that keeps them from downloading it.”

????????????????????: By tweaking the copy in the first bullet point, it will directly address the ‘time issue’.

By doing this, I can motivate more visitors to download the e-book and increase the conversion rate of the landing page.

???????? ???? ?????????????????? ?? ?????????????????? ?????????????????

Here is the final result:

Headline:

Read the book in just 25 minutes and get insights from 4 years of research and over 350 A/B tests.

?????????? ???????????? :

Addressing the time issue in the first bullet point did have the desired effect of getting more prospects to download the e-book.

Awesome. Right?

To recapitulate, here are the 3 components of a successful Lead-Generation system :

(1)??????-?????????????????? ???????? ???????????????????? ???? ??????????????:

Don't try to go after every possible person.

This is an issue that most of us actually do.

?????? ???????? ???? ???????? ?????????????? ?????? ???????? ???? ???????????? ?????? ?????? ?????????????? ??????.

Knowing where to find them and what they desire is the first step to your successful lead-generation system.

Where do they come from? How do they act? What do they read? How much do they earn? What are their hobbies?

Do they resonate with the type of people you are looking for?

If that is ok, you've got all the information required, then you can move on to the next level.

(2) ???????? ???????? ????????????:

You need to provide ???? ?????????????????? for response to your call -(a Lead Generation Magnet).

Pick or create the right bait.

In marketing, “bait” means two things: your Message and whatever “thing” you offer to spark a direct response.

These can be reports, guides, books, CDs, webinars, or even other kinds of gifts.

The more desirable the magnet and its offer, the better the response you’ll get.

It must be something that your prospects say "it is clear for me, about me, matches me and my pain, fear, passion, hopes".

Also, don't forget that your Lead Magnet obviously needs to be directly linked to your business.

You cannot offer meat cooking recipes to someone who is a vegan.

3)???????? ???????????? ?????????????? ?????????????????????? (??????):

Crafting a compelling message that entices the most qualified prospects to want to do business with you over anyone else is another key factor.

As Dan Kennedy always says, your USP should create the reaction: “??????, ????????’?? ???????????? ????????, ?????? ?????? ???????? ???? ?????????” ???? “??????, ?????? ???? ?????? ???? ?????????”

It's really important here to choose your words.

You need to get your reader to “see” the benefits of the product or service you’re selling, getting them to really picture themselves benefitting from it.

???????? ?????? ???????????? ???????????????? ???????? ?????????? ???????????????? ???????? ?????? ?????????????? ?????? ???????????????? ???? ???????? ?????????? ??????????????, ???????? ?????????????????? ???????? ???? ?????????? ???? ???? ???????? ??????.

They will understand that buying from you is their only viable solution.

Remember, your Lead Magnet and USP needs to complement each other ensuring that the factors that make you different are clearly defined.

???????? ???????? ???????????? ???? ???????????????????????? ?????????????????? ?????? ?????? ?????????????????? ???????????????? ???? ?????????? ???? ?????? ????????-????-???????????? ????????????

They know that the benefit they seek can only be found with your products or services.

The call to action could be completing a form, signing up to receive an email, printing off a coupon, watching a webinar, calling in to hear an audio recording, requesting free

information, or completing a purchase—really, the possibilities are endless.

That's it for now guys!

The triggers, motivations, fears, and appeals in customers are exactly the same.

They respond the same way—no matter what they’re buying.

?????? ?????????? ?????? ???????????????????? ???? ???????? ?????????????? ???????? ?????? ?????? ???????? ?????????? ???? ?????? ???????????? ???????????? ??????????????.

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To your success.

(P.S. Don't forget to like or comment - it helps) If you have any questions, feel free to ask me..