Indoor Navigation using Augmented Reality: Advantages

Navigating large and complex indoor spaces such as Hospitals, shopping malls, hotels, and universities can be a challenging experience for visitors, akin to navigating a complex maze. Currently, the traditional way to solve this problem in the field is a navigation kiosk with locator signs, signs, maps for navigation and, when all else fails, calling customer service for directions. However, these solutions have limited access, It's hard to follow.?

Poor internal navigation facilities are not only a problem for visitors, but can also create significant costs for your business. Lost sales, negative customer experiences, dissatisfied visitors, negative reviews, and unwillingness to return are some negative consequences. Indoor navigation using augmented reality (AR) is the perfect solution to all these problems.?

Learn about all the benefits of AR for indoor navigation.?

What is AR indoor navigation technology??

Indoor navigation technology uses augmented reality technology to help people get from point A to point B indoors and provide turn-by-turn directions.?

Virtual elements such as arrows are superimposed on the real environment displayed on the digital screen of the electronic device through the camera. The most commonly used electronic device for indoor navigation using augmented reality is a regular smartphone due to its affordability and ease of use. According to The Manifest, 77% of smartphone users use navigation apps. According to Statista, by 2020 there will be 600 million AR-enabled mobile devices worldwide. It seems to reach 1.$7 billion by 2024.?

Indoor navigation using augmented reality is a much better experience for users than following a map posted at different points of a large indoor space. You have an AR navigation system that can guide you along your journey. Also, it is easier to follow simple road signs such as arrows than to find the right direction by looking at a map.? AR navigation ensures a risk-free experience for your visitors and better marketing for your business.

You can improve the customer experience by getting where you need to go quickly.

Advances in indoor navigation using augmented reality

Here are some compelling reasons why businesses should offer indoor AR? navigation to their visitors:?

1. Lack of internal GPS limits

GPS technology has many uses in mass navigation, such as finding directions around cities, but faces significant problems when mapping indoor locations. Unlike? AR navigation boards, GPS cannot be used to navigate building platforms. GPS satellites cannot transmit signals strong enough to penetrate buildings, so they cannot show the exact direction or location inside.?

2. It is cheaper and more efficient than WPS?

There is no need to rely only on WIFI Protected Setup (WPS) for proper indoor navigation. WPS requires the installation of fixtures in multiple locations, which can be expensive. Beacons are access points that rely on signal strength to indicate your location. It has a range of 5 to 15 meters, so it is not necessary. On the other hand, the accuracy of AR-based indoor positioning technology can reach millimeters.

3. Ease of use?In real-time

AR indoor navigation devices can provide directions to users using smart icons on their phones. You can also communicate by text and audio when users reach checkpoints and location points on the site. It's hard to think of an easier way to find your way than to navigate it using the real thing.?

4. It is perfect and perfect?

Maps can be difficult to follow, especially in crowded interior areas. However, the positioning technology in AR is accurate to the millimeter. It will mark your location and give you real-time directions to where you want to be, so you don't have to worry about getting lost. The AR navigation keyboard can also be updated in real-time to guide users to the shortest route to their destination.?

5. Improve the guest experience

AR navigation tools save users time to get to their destination and improve the overall indoor navigation experience. This will create a good connection between their minds, the place, and the business.?

6. Increase visitor engagement?

Immersive browsing experiences allow users to better interact with their surroundings. Saving time when arriving at your destination will improve visitors' ability to participate in the activities they enjoy. This will greatly improve customer satisfaction and profits.?

7. Reduce the density of crowds?

When visitors crowd into indoor spaces, such as Hospitals, shopping malls, hotels and universities, theaters, and airports, and use AR navigation tools to get to their destinations,? crowding will be significantly reduced at the location. This is because the chance of visitors accidentally going through the site is greatly reduced.?

It's also important to note that the benefits of setting up an AR navigation platform will only grow as AR technology advances. And we can expect them to rise again.