THE ROUNDUP - October 2024

Indonesia Tops Southeast Asia In Mobile Game Downloads

The Land of Thousand Islands’ steady growth in achieving the highest mobile game downloads is a testament to the country’s proliferating mobile gaming industry—surpassing its neighbors.

• More than 41% of the total mobile game downloads in Southeast Asia were from Indonesia.
• Mobile game downloads in Indonesia grew by 10% period-over-period, reaching nearly 2.3 billion in the first half of 2024.
• Indonesia is Southeast Asia's 2nd highest-earning market for mobile games, generating $300 million from January to August 2024.

Source: Sensor Tower

DOOH’s Global Impact Is Hard To Miss

Given DOOH ads' impact, it has become a powerful medium for creating a stronger recall that drives engagement beyond impressions. With the advent of DOOH, the increasingly fragmented media landscape can now see hope.

• 80% of advertisers plan to incorporate DOOH into their campaign recommendations within the following year.
• 70% now view DOOH as an integral part of a video everywhere strategy, effectively extending TV and video planning into the out-of-home space.
• 76% of advertisers believe DOOH has become less siloed and an integrated part of cross-channel strategies.

Source: Kochava.com

iOS 18 RCS Update Promises Opportunities For Marketers

One week after Apple announced the iPhone 16 lineup, the company released the iOS 18 update to the general public. Rich Communication Services (RCS) and the expected release of Apple Intelligence will present opportunities for improved messaging and possibilities for targeted communication.

• RCS messages are less expensive than Multimedia Messaging Services (MMS) and offer better engagement tracking, including read receipts.
• Marketers can expect targeted messages that enable specific customer groups, considering their location, interests, or purchase history.
• With RCS, brands can send interactive content like carousels, polls, and more, directly increasing engagement and sales opportunities.

Source: Apple

Subscribe Now!