Indonesia has the single largest TikTok audience

Since launching in 2016, TikTok has rapidly grown in popularity, reaching over 1.5 billion users.

The short-form video hosting service’s popularity isn’t in question. But what demographics does the app appeal to? And is the app really for an exclusively young audience?

We’ll explore these questions and more below:

TikTok Demographic Data (Key Statistics)

• There are approximately 1 billion unique monthly TikTok visits
• 1 in 4 TikTok users are under 20 years old
• TikTok has more Gen Z users than Instagram
• The majority of TikTok creators are aged 18 to 24
• 54.8% of TikTok users are female
• Indonesia spends the longest on TikTok each month
• Each of TikTok's top seven earners are?under 30

TikTok Demographic Data (Key Statistics)

• There are approximately 1 billion unique monthly TikTok visits
• 1 in 4 TikTok users are under 20 years old
• TikTok has more Gen Z users than Instagram
• The majority of TikTok creators are aged 18 to 24
• 54.8% of TikTok users are female
• Indonesia spends the longest on TikTok each month
• Each of TikTok's top seven earners are?under 30

TikTok Traffic Stats

As of September 2024, TikTok receives around 2.5 billion visits each month.

Unsurprisingly, the majority of these (over 70%) come from mobile devices.

In terms of unique visitors, TikTok sees just under 1 billion per month.

The average TikTok visitor views 4.46 pages per visit and spends approximately 8 minutes and 18 seconds on the platform.

TikTok has a bounce rate of 55.46%.

The majority (72.06%) of TikTok traffic is direct. In contrast, just 21.87% of visits come from organic searches.

All this data and much more can be found using Semrush’s 14-day free trial.

Source: Semrush

TikTok Users by Gender

As of the latest data (July 2024), the majority of TikTok users are female (54.8%). And 45.2% are male.

Split by age, the single largest group of TikTok users is male 25-34 year-olds (23.8%).

On the other end of the spectrum, male 55+ year-olds are the smallest group (1.7%).

TikTok Users by Region

Around 16.75% of all TikTok visits come from the US. That’s almost 3x more visits from the US than any other nation.

Here are the top five nations by proportion of TikTok visits as of September 2024:

• US: 16.75% (415.4 million visits)
• Brazil: 6.1% (151.4 million visits)
• Indonesia: 4.12% (102.2 million visits)
• Mexico: 3.75% (93 million visits)
• UK: 2.98% (73.8 million visits)

However, Indonesia has the single largest TikTok audience by average usage, with 41 hours and 35 minutes per month.

Here's a breakdown of the top countries by average monthly TikTok usage:

1. Indonesia (41 hours and 35 minutes)
2. UK (40 hours and 50 minutes)
3. Chile (40 hours and 1 minute)
4. Mexico (39 hours and 58 minutes)
5. Thailand (39 hours and 14 minutes)
6. Bulgaria (38 hours and 58 minutes)
7. Croatia (38 hours and 29 minutes)
8. USA (37 hours and 52 minutes)
9. Australia (37 hours and 52 minutes)
10. Vietnam (37 hours and 11 minutes)

Most Popular TikTok Creators

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

• Under 13s (8.7%)
• 13-17 years (18.67%)
• 18-24 years (52.83%)
• 25-34 years (15.03%)
• 35-44 years (2.75%)
• 45-54 years (1.65%)
• 55+ years (0.36%)

Conclusion

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Nonetheless, there is a clear preference among younger users. And creators are similarly young.

The only question is whether this trend will persist as TikTok continues to gain users in the coming years.