Indonesia Agritech Market Revenue, Shares, Size, Growth and Covid-19 Impact: Ken Research
Sub Vertical Analysis: Fintech
Trends: An encouraging response is observed from farmers when it comes to digitally monitoring their harvest cycles to gain access to institutional funding. In most cases farmers have reported a significant increase in profit margins due to digital intervention from the startups.
Demand Analysis: Demand in the agri fintech sector is significantly driven by government support, which helps in achieving various goals related to financial inclusion and digital literacy, along with helping formalize one of the most informal economic sectors in the country.
Service Portfolio: Indonesia has some of the most innovative agricultural fintech startups in the world, which is further proved by the large valuations and amounts of funding they have been able to raise in the past five years.
Competition Structure: The competition structure is monopolistic, with Tanifund, eFishery, Koltiva and iGrow making up xx%, xx%, xx% and xx% of the market share respectively.
Technology Overview: Prominent use of blockchain is observed in agri fintech startups in Indonesia, whose primary purpose is to ensure traceability in a transaction system mostly driven through cash. The use of smart contracts built on the Ethereum blockchain, although not recognized by Indonesian courts of law are an innovative way to ensure adherence to buying and selling commitments in the agricultural and fishery space.
Future Outlook till 2026: Demand for agri fintech apps is expected to increase significantly in the future due to greater infusion of institutional capital within the system and a greater push by the government to formalize the sector to increase tax revenues.
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Case Study: In the Fintech segment, case study of the players TaniFund and Crowde are covered in the report. The parameters covered are: About the company, Products and services, Revenue Model, Revenue in USD Mn, FY’16-FY’21, Problem solved by the company, and its strengths.
Sub Vertical Analysis: Market Access
Trends: There are few startups operating in the market access sub vertical as compared to others, and most companies in this sub vertical tend to operate in the aquaculture and fishery space as opposed to the agricultural space. This space has a slower growth rate compared to other sub verticals.
Demand Analysis: The demand for upstream supply chain aggregators has not increased as much as other sub verticals such as FaaS, primarily due to greater levels of poverty among farmers and fishermen as compared to end consumers, most of whom reside in urban clusters in Indonesia.
Service Portfolio: Market access to farmers generally consists of upstream supply chain consolidation, which essentially means that farmers/fishermen have access to lists of suppliers of animal/plant feed, farming/fishing equipment and other commodities required for the process of growing crops and breeding/catching seafood.
Competition Structure: The competition structure is oligopolistic, with eFishery, Koltiva and 8villages making up almost all the market share by revenue.
Technology Overview: Apart from functioning as data aggregators, many market access startups help farmers and fishermen identify problems in their existing farming/fishing processes, to then offer them solutions through their offerings. These problems are identified either through IoT devices or trained on-ground staff.
Future Outlook till 2026: Demand is expected to grow in the near future as farmer incomes increase and people start caring more about how their food is grown and how their meat is bred, which would compel farmers and fishermen to buy certified animal feed and fertilizers in order to sell their produce.
Case Study: In the Market Access segment, case study of the players’ eFishery and Koltiva are covered in the report. The parameters covered are: About the company, Products and services, Revenue Model, Revenue in USD Mn, FY’16-FY’21, Problem solved by the company, and its strengths.
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Sub Vertical Analysis: Agritech
Trends: Startups are increasingly adopting monthly subscription models instead of a onetime purchase in the Agritech space to constantly keep in touch with farmers for addressing potential problems in a sector which is very dynamic due to a variety of reasons such as weather, price fluctuations, prevalence of diseases, etc.
Demand Analysis: There are inherent demand limitations to mechanized farm products on small landholder farms due to the labour-intensive nature of agriculture practiced by farmers, but there is a lot of scope for agritech products to significantly improve yields.
Service Portfolio: Agritech driven startups in Indonesia offer a wide variety of services to their customers, but due to stiff competition many of them have tweaked their business models to provide end to end solutions for various needs related to agriculture, aquaculture and fishing.
Competition Structure: The competition structure is oligopolistic, with Tanihub, Aruna, and Neurafarm and Dycodex having xx%, xx%, xx% and xx% market share by revenue respectively.
Technology Overview: Many agritech driven startups focus on precision farming and offer products to precisely monitor agricultural inputs as well as the weather conditions. This also applies for fisheries, where the growth of larvae as well as the water conditions are closely monitored by automated devices, alerting the owner in case of any abnormalities.
Future Outlook till 2026: Agritech is expected to have a strong growth potential in the near future, due to its cost effectiveness in solving persistent problems in one of the most important economic sectors which is crucial for human survival. With changing climatic conditions, such products and services will be used more to safeguard crops and animals from potential danger posed by rising temperatures and changing migration patterns of fishes.
Case Study: In the Market Access segment, case study of the players’ Aruna and Dycodex are covered in the report. The parameters covered are: About the company, Products and services, Revenue Model, Revenue in USD Mn, FY’16-FY’21, Problem solved by the company, and its strengths.
Sub Vertical Analysis: Agri Biotech
Trends: The prominent trend being observed in the Agri Biotech sub vertical is the shift of companies from creating products from synthetic isolated chemical compounds to naturally derived chemicals, in order to produce sustainably and with minimum harmful effects on the environment.
Demand Analysis: Demand for Agri Biotech products is expected to grow exponentially as there is pressure on farming and fishing ecosystems throughout the world to produce more output to combat the problem of food security within nations, which would result in shorter and more harvest cycles as well as fishing cycles throughout the year.
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Service Portfolio: Very few startups are operating in the Agri Biotech sub vertical currently in Indonesia, due to stringent regulatory requirements and the high capital investments required because of them. Most global companies in this space are well established multinationals who have a reputation for providing safe fertilizers, pesticides, and other products.
Competition Structure: The competition structure is oligopolistic, with Pandawa Agri and Magalarva making up almost the entire market share.
Technology Overview: The technology used for manufacturing Agri Biotech products is not revealed due to intellectual property protection through patents, and startups make limited use of technology for marketing and selling purposes through ecommerce websites and online advertisements.
Future Outlook till 2026: Growth prospects for sustainability based agri biotech products is expected to be strong in the near future, while conventional agri biotech products will see strong growth as well.
Case Study: In the Market Access segment, case study of the player Magalarva is covered in the report. The parameters covered are: About the company, Products and services, Revenue Model, Revenue in USD Mn, FY’16-FY’21, Problem solved by the company, and its strengths.
Indonesia Agritech Market Future Outlook and Projections
The agritech market is projected to rise from xx Mn FY’21 to xx Mn in FY’26, showcasing an expected CAGR of XX%. Major Agritech startups are expected to expand their operational presence in multiple states across Indonesia after initial pilot projects got successful.
The FaaS segment will continue to grow at a pace of XX% CAGR, rising from XX Mn FY’22 to XX Mn in FY’26, growing at an exponential rate.
Agri FinTech Segment is expected to grow at a CAGR of xx% during 2022 and 2026 with the rising smartphone penetration.
Market Access sub vertical is expected to grow at a CAGR of xx% during 2022 and 2026 with the rising trend of aquaculture.
AgriTech Segment is expected to grow at a CAGR of xx% during 2022 and 2026 with the technological advancements and precision agriculture.
Agri Biotech Segment is expected to grow at a CAGR of xx% during 2022 and 2026 with the increasing investment in research and development.
Key Segments Covered in Indonesia Agritech Market:-
Agritech Market Size
Market Size on the basis of revenue generated, FY’16-FY’21
Market size of the 5 sub verticals on the basis of revenue generated, FY’16-FY’21
Market Segmentation
Segmentation of Startups by Business Category (FaaS, Fintech, Market Access, Agritech, Agri Biotech)
Segmentation of Startups by year of establishment (FY’13-FY’20)
Segmentation of Startups by Location Jakarta, Bogor, Bandung, Malang, Yogyakarta, Depok, Setiabudi, Tangerang, Bekasi, Sleman, Lampung, Arcamanik)
Segmentation of Startups by Funding Stage (Pre-Seed, Seed, Series A, Series B, Convertible Note, Grant, Debt Financing)
Segmentation of Startups by Funding Entity (Foreign, Domestic, Both)
Overview of each Sub vertical (FaaS, Fintech, Market Access, Agritech, Agri Biotech) on the basis of
Demand Analysis
Operating Model
Timeline of Major Players
Service Portfolio
Challenges
Competitive Scenario
Cross Comparison between Major Players
Case Study
Future Outlook & Projections
Analyst Recommendations
Key Target Audience:-
Farming as a Service players
Agri Fintech players
Agritech players
Market Access Players
Agri Biotech players
Farmers/Fishermen
Investors
Regulatory Bodies
Feed, Equipment, Fertilizer Suppliers
Time Period Captured?in the Report:-
Historical Period:?FY’16-FY’21
Forecast Period:?FY’22-FY’26
Agritech Players in Indonesia:-
FaaS Players:
Sayurbox
TaniSupply
Aruna
Fintech Players:
TaniFund
eFishery
Koltiva
Market Access Players
8 Villages
Fishlog
Sgara
Agritech Players:
Neurafarm
Dycodex
JALA
Agri Biotech Players:
Pandawa Agri
Magalarva
FistX
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Ankur Gupta, Head Marketing & Communications
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