The individual impact of innovation

The individual impact of innovation

Innovation is something we talk about a lot here at The Better Health Generation. For our company, it means a commitment to continuously improving and delivering the highest quality health care. But for the people who receive our services, the impact can be far more personal and life-changing.

The first time I saw video call consultations in action, I realised the incredible potential of this technology. Here was innovation that could make an immediate difference. We set about finding a way to integrate video into our allied health offering.

Partnering with telehealth specialists, we designed a custom solution that replicates the experience of a face-to-face appointment but is accessible to so many more people. Now, we're launching video call for our Back2Work clients and I'm so excited about the possibilities it will open up in Back2Work as well as our other business lines including disability care in Care Squared.

Supporting as many people as possible

Six years ago, when I founded Back2Work with the goal of supporting people into the workforce, I already had an idea of the extent to which our services were required. There are so many job seekers who desperately want to work, but whose lives and circumstances have made it difficult for them to find and retain employment.

Supplying the crucial health help and guidance, at the right time and in the right way, can be the reason these job seekers finally work around barriers they never imagined they could surmount.

I'm proud to say our team has done exceptionally well, helping more than 80,000 job seekers since 2013. But there are always the people we can't quite reach. Those who could benefit from extra or more frequent sessions, or sessions with specialists that are difficult to access.

All too often, I have a conversation with an Employment Provider that goes something like this:

"I've got a handful of job seekers who I just can't seem to place. They need extra support, but it's almost impossible to get it to them – they live so far away / they can't access easy babysitting to attend sessions / the travel is difficult and costly for them ... "

The list of challenges goes on. I began to see we were only scraping the tip of the iceberg in terms of helping the people who needed us most.

Allied health via video

So we had to extend our reach. How could our highly trained psychologists help a young man in rural Queensland, out of work for five years after a mining accident and totally demotivated, in one hour, and then speak with a single mum preparing for her first job interview in 10 years in regional Western Australia, in the next? A decade ago, this would have been impossible.

Now, we have a way. Our allied health professionals can literally be anywhere where there is Internet and a modern device. They can offer job seekers ongoing support in extended hours where previously they might have been able to attend only one session. They can refer job seekers to additional services with ease and integrate GP services and other health professionals all in the one session. And they can deliver the same high quality, personalised, professional care that we are renowned for – in the best setting for the client.

I can hardly wait to see the impact of this innovation on the individuals and groups we work with, and I encourage you to get in touch to book a demo of our Video Call service today.

Michael Parkinson

Cyber Security | Program Management | Senior Project Manager

5 年

Too bad we can't innovate the ugly beard and man-bun away

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