Indibuff - Curate|Interact|Collaborate

Most of us are rebooting our way of life and are getting acclimatised to this new normal. Times are such that jobs are not secured, companies don't know how will they pay the employees salaries and everyone is figuring things out.

Since March when the Lockdown began I was in the reboot phase, by taking up various courses relearning, unlearning and developing my overall skills so that i can be prepared for the next phase of my life. And of course by watching Netflix, Amazon prime and Hotstar- disney and other OTT platforms.

I knew the next step in my career had to be something meaningful in my career and taking up a regular 9 to 5pm job again was something I was speculating and apprehensive. I have tried my hand in entrepreneurship earlier and it was not a success which led me to various jobs in the advertising field. Well entrepreneurship is not a cake walk as I learnt in my first venture and 9 to 5 job has its own perks. But seeing the current state of things due to the pandemic and companies freezing on hire I thought the next best move would be to start up. So here I am, my 2nd innings of entrepreneurship.

One thing that I was always fascinated was with content or rather branded content. I was part of various branded content initiatives during my stints in advertising and media agencies. From all the forms of content I was personally very passionate with video content.

Micro videos and snackable short form content are very engaging indeed but all of these are linear form and with few filters and AR stickers like on Instagram, snapchat, tiktok (prior to it was banned) have somewhat this interactivity feature to engage the consumers with the content creator or brand. But still having one interactive video with multiple videos curated and possibility of hotspots and buttons in the video for interactivity with choices that's something which is still underestimated. I wanted to tap that aspect which in the interactive video much like what we have in web portals.

Couple of years back I saw on Netflix - Black Mirror - Bandersnatch and that was stuck in my mind. The audience can select the storyline was something which really fascinated me and that was stuck in my head for quite some time. And during the lockdown I again watched the by rewinding the various choices it shows the user in the entire video. And doing some research. Do watch the film on Netflix - https://www.netflix.com/in/title/80988062

So just a sneak peek into the storyboard of an interactive film Black Mirror Bandersnatch where we have multiple options for the user is something like this

Source - https://medium.com/@christine.gomez1226/bandersnatch-interactive-movie-b177acd31590

Now this was a interactive film but if we can do this in our micro videos we could actually cater to multiple TG (A,B,C) for the same product. This interaction can provide an optimum solution for all the businesses who have multiple layers of TG for the product/service.

33% of viewers skip a video after 30 seconds, 45% after 1 minute and 60% after 2 mins in a normal video. What if we give our audience interactive layers to engage on the video itself for longer, effective and meaningful viewing on the video? That’s where Indibuff comes in with multiple clicks you get to see what your A/B/C audience wants to see rather than a pushed message by the brand you get an apt message curated for your customer.

Voila so I developed the idea into a business idea and now let's hope that this idea works in the market?! I need all of your well wishes and support in getting this kicked off in the positive direction. would request you all share and spread the word amongst your peers, and professional network.

Indibuff pro features - we have powerful integrations which you lets you capture all leads and potential customers and collaborate with them the way you would like to. To know more watch this space - https://www.indibuff.com/

With the pro feature you can also analyse your audience behavioural pattern and see the interactions on each video, engagement and drop off on the video. To know more watch this space - https://www.indibuff.com/

First step in making an interactive video is curation and planning the video sequence of your interactive video. For easy and simple storyboard techniques I use draw.io for easy drag and drop planning and would recommend you as well for the same before you apply on the Indibuff application form.

Indibuff amps up your video to the power 3 by curating your videos, adding interactivity for better engagement and collaborating with the audience in a meaningful way with powerful analytics and integrations features.

If you are confused we are always there to assist you curate your 1st indibuff interactive video for your brand

Sign up now for and get an interactive video for FREE. - https://www.indibuff.com/

Once you sign up you will receive an application form where we will ask details of your project for curation of an interactive video (currently we can curate upto 5 videos for your interactive video and provide you the interactive link totally Free of charge with no hidden charges) This is a limited period launch offer.

You would get an interactive video curated by indibuff on a sharable link like this - https://ibstudio.indibuff.com/share/5ee79a650f4cd

(The video is on a cloud server for all interactive videos and there is no file (mp4, .mov etc) that we would able to share as a final project

Pls note - Only if you would like to embed your video and use our Pro features then there would a cost or else it is FREE for now.

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Pls drop in a line to chat more if you are interested on [email protected]. Or reach out here on Linkedin